November 29, 2012
Beyond Today television program “Middle East Family Feud” hosted by Darris McNeely, which aired the week of November 11-17, attracted the highest response (1,249) and the lowest cost per response ($13.13) out of all 19 programs aired so far this fiscal year.
The effective explanation of the underlying reasons for the ongoing Arab-Israeli conflict in the Middle East appears to have struck a chord with our viewers. The idea of a longstanding family feud, going back thousands of years, was beforehand a total mystery to most. Our television program provided a fresh and biblical perspective on the geopolitical and religious underpinnings of the Mideast crisis. The unique understanding presented in this program was strongly recognized by the audience and as a result they responded in kind.
Please continue to pray that our presenters and production team will find ways to be as effective as possible in preaching the good news of the Kingdom of God.
Peter Eddington—Operation Manager, Media and Communications Services