October 16, 2015
Third Test of Free-standing Insert Ads to Occur in 54 U.S. Cities
The United Church of God will conduct its third and final test of full-page literature advertisements in the coupon sections of U.S. Sunday newspapers on November 1, 2015.
The first two tests (May 17 and August 9, 2015) provided critical cost and cost-per-response data. We expect this additional test will generate conclusive statistical information on conducting a rollout into numerous other cities in 2016. In this latest effort we will test four (4) new ads featuring the following popular Bible study aids: Does God Exist?, What Happens After Death?, Why Does God Allow Suffering? and Are We Living in the Time of the End?
A total circulation of 2,440,000 literature ads will occur in the following 54 cities/counties on Sunday, November 1:
- Alliance, OH
- Ashland, OH
- Bay St. Louis, MS
- Bethel, OH
- Biloxi-Gulfport, AL
- Butler County, OH
- Canton, OH
- Carteret County, NC
- Charlotte, MI
- Cincinnati, OH
- Clermont, OH
- Clinton County, MI
- Columbus, MS
- Covedale, OH
- Crawfordsville, IN
- Detroit, MI
- Elizabethtown, NC
- Falmouth, KY
- Fayetteville, NC
- Flemingsburg, KY
- Hattiesburg, MS
- Hinds, MS
- Indianapolis, IN
- Jackson, MI
- Jackson, MS
- Kent-Ravenna, OH
- Kinston, NC
- Lansing, MI
- Laurel, MS
- Lawrenceburg, IN
- Lebanon, IN
- Loveland, OH
- Lumberton, NC
- Madison County, MS
- Mansfield, OH
- Maysville, KY
- Meridian, MS
- Mobile, AL
- Mooresville, IN
- Nashville, TN
- New Bern, NC
- Orlando, FL
- Peru, IN
- Pittsburgh, PA
- Rushville, IN
- Shelbyville/Greenfield, IN
- Smithfield, NC
- The Villages, FL
- Versailles, IN
- Vicksburg, MS
- West Union, ON
- Wilmington, NC
- Wilson NC
- Wooster, OH
We greatly appreciative your prayers for the Church’s vital work of spreading the tremendous news about Jesus Christ and God’s soon-coming Kingdom!
Peter Eddington—Operation Manager, Media and Communications Services
May 7, 2012
Last week the United Church of God completed and sent to the printer an updated version of our booklet You Can Have Living Faith. Since it was originally produced 12 years ago, we have sent out an average of more than 800 copies per month to interested readers—a total of 120,000 copies to date.
This newly designed version has been converted to color with photos added to make it more readable and attractive. Most of the text of the original remains (with updates), and we’ve added new sections on how faith establishes our need to obey God’s law, that more is required for salvation than just belief, how our faith must really be Christ’s faith at work within us, how faith empowers obedience and more faith, and the many wonderful things that happen in our lives through faith.
Six years ago we started a major and lengthy project to update our booklet library, also redesigning them and converting those that were not in color to full color. We are also printing them on lighter paper, making them less expensive to mail and saving us money on postage.
With this booklet, the last of our 34 booklets that we plan to redesign have been completed. Senior writer Tom Robinson and art director Shaun Venish have done excellent work on these updates and redesigns.
With the completion of this lengthy updating and redesigning process, we look forward to working on a number of other new booklets to fill in a few remaining gaps in our library of booklet materials.
We deeply appreciate the support of our members, coworkers and donors whose generosity and faithfulness make it possible to share God’s wonderful truths to so many people around the world!
Scott Ashley—Booklets managing editor
February 22, 2012
Successful U.S. Member Participation Program to Begin 14th Distribution Year
We are pleased to announce that four new tri-fold brochures and an updated earlier one are now available for distribution by brethren and congregations in the United States. The brochures offer potential readers a free, one-year subscription to The Good News magazine and one of our foundational booklets. The brochure titles include:
- Heaven and Hell – What Does the Bible Really Teach?
- Holidays or Holy Days – Does it Matter Which Days We Observe?
- Managing Your Finances
- The United States and Britain in Bible Prophecy
- What Happens After Death? (updated)
For the last 13 years the Good News brochure distribution program has been an important part of the efforts of the United Church of God to publish the Gospel of the Kingdom of God. Since 1999 our dedicated church members have distributed over half a million brochures. These brochures have generated 10,046 subscriber responses equaling an overall excellent 1.95 percent response at a very fine $1.56 cost per response. Below are brochure distribution totals for each year:
- 1999 21,497
- 2000 43,500
- 2001 40,200
- 2002 51,250
- 2003 21,840
- 2004 13,835
- 2005 108,535
- 2006 71,665
- 2007 58,408
- 2008 31,555
- 2009 18,485
- 2010 27,080
- 2011 6,620
Over the previous 13 years brethren have placed brochures in restaurants, supermarkets, motels, hospital and clinic lobbies, auto-repair shops, hairdressers, senior centers, libraries, convenience stores and many other locations.
Whether brochures are placed in a display or a few are left on a table for pick-up in such locations, many distribution opportunities exist to reach potential readers. Additionally, members have used brochures as an opportunity to introduce the Church’s literature to interested relatives, friends, neighbors and co-workers.
As we begin our 14th distribution year, we invite all brethren and congregations in the United States to participate in this newly expanded program. This program is one in which every member can be involved.
Please contact John LaBissoniere at email@example.com or call 423-562-9400 or toll-free 888-369-9940 for your supply of brochures and displays.
Also for information, you are welcome to visit the Brochure Program Web page at http://www.ucg.org/volunteer-opportunity/you-can-help-good-news-brochure-distribution-program/.
John LaBissoniere—Print Advertising Manager, Media and Communications Services
January 6, 2012
The United Church of God follows the biblical admonition Jesus Christ gave His disciples, “Freely you have received, freely give” (Matthew 10:8). It has always been our intent to share the truth without cost or obligation. We provide our church services, Kingdom of God Bible Seminars, television programs, printed literature and an array of Internet publications and ministerial services free of charge.
Regarding electronic distribution of our materials, many of our booklets and the Bible Study Course are available within the Apple iBookstore and the Barnes and Noble website. This allows those who have an Apple mobile device or Barnes and Noble Nook to download the Church’s literature at no charge. So far more than 128,000 booklets have been distributed via these two online stores!
Now, we are excited to announce that our booklets are becoming available at Amazon.com—the world’s largest bookseller and largest marketplace on the Internet. Readers will be able to download our electronic booklets (ebooks) to their Amazon Kindle tablet e-readers (Kindle, Kindle Touch and the new Kindle Fire) via the Amazon Kindle store. Also, if they have downloaded the Kindle App, they can download and read these on their Apple devices (iPad, iPhone and the iPod Touch) as well as to Android-supported smartphones or tablets.
With our literature available for the Amazon Kindle via the Kindle Store, we are able to reach millions more individuals who use the Kindle to read electronic books. It has been reported that one million Kindle devices were sold each week this past December 2011! Further, Amazon reports that more people download Kindle books than all their hardcover and softcover books combined!
This wonderful opportunity to reach potentially millions more readers comes with a slight drawback, initially. Amazon requires a minimum of 99 cents to place any electronic book on its site so it can cover its wireless distribution costs to the Kindle device. However, we are able to state at the beginning of the booklet description that it can be downloaded for free at www.ucg.org. Also, Amazon provides the opportunity for its users to notify them if a particular electronic book is available at a lower price elsewhere. Since we offer our booklets for free at ucg.org and at various Web locations (ucg.org, Apple iBookstore and BarnesandNoble.com) we can ask Amazon to match that lower price—making the download free.
As you see above, we are very pleased to have been able to do this successfully already with our electronic booklet “What Happens After Death?” It is now listed for free—as we planned and prayed for. So, you may see 99 cents listed as the price on some booklets at Amazon. But with your help we can let Amazon know that an electronic booklet is available for free. If you have an Amazon account, go to one of our booklets listed at http://amzn.to/twztuk (this is a shortened Web address) and look for any ebooklet with the list price of 99 cents. Then, click on the title and on the next Web page look for this link in the Product Details section: “tell us about a lower price.” You can let Amazon know that this booklet is available for free at another Web location (ucg.org, Apple iBookstore and BarnesandNoble.com).
If you don’t know if a booklet is available at other online location besides ucg.org, go to www.ucg.org/booklets and note which booklets are available at the Apple iBookstore or Barnes & Noble. Copy the Web address for the booklet at one of these online stores and post it within the online form provided by Amazon. This will let Amazon.com know that the booklets are available for free at another online location. It will be Amazon’s decision to lower the price.
We are really excited about this opportunity and the potential numbers of people who can easily download our booklets to their mobile devices. This is a great opportunity to distribute the gospel message in such a large way via the world’s largest bookseller!
Peter Eddington and Aaron Booth—Media and Communications Services
December 12, 2011
This week, a brand new booklet in the French language, “La Bible est-elle vraie ?” (Is the Bible True?) was sent to press. This topic is particularly relevant in countries where people are sometimes not as familiar with the Bible and its teaching.
It is a fairly long booklet totaling, in French, 76 pages packed with important information to help the reader come to see the Word of God for what it really is. We are planning to start advertising it in Bonnes Nouvelles as soon as possible.
This brings to 13 the number of our United Church of God booklets available in the French language.
Maryse Pebworth—French Publications Coordinator
July 14, 2011
Through this co-op mailing effort potential readers will be offered a one-year subscription to The Good News and at least one of the following nine booklets:
- Creation or Evolution: Does It Really Matter What You Believe?
- Holidays or Holy Days: Does it Matter Which Days We Observe?
- How to Understand the Bible
- Life’s Ultimate Question: Does God Exist?
- Managing Your Finances
- The United States and Britain in Bible Prophecy
- The Middle East in Bible Prophecy
- You Can Understand Bible Prophecy
- What Happens After Death?
As a result of this campaign we expect to add close to 35,000 new Good News subscribers at about $3.00 each. Please see additional images of some of the cards below.
As always, we would appreciate your prayers for God’s blessings on this important Good News advertising endeavor.
John LaBissoniere—Print Buying Manager