Inside United: Realtime

Exciting News & Updates from UCGIA

Good News Print Advertising to Reach 2.3 Million Households

July 28, 2015

2.3 Million Literature Ads to be Placed in Sunday Newspapers in 69 U.S. Cities

Second Test of Free Standing Insert Ads to Occur on August 9, 2015

In May 2015 the United Church of God successfully tested 446,000 full-page literature advertisements in the coupon sections of 23 U.S. Sunday newspapers. We will now test 2,294,000 half-page ads in Sunday newspapers in 69 cities/counties on August 9, 2015.

Known in the industry as “free standing inserts,” these FSI coupon ad sections have proven to be highly popular with newspaper readers. A July 8, 2014, article in Retailing Today explained that: “During the first half of 2014, more than $267 billion in consumer incentives were delivered via FSI coupons, up 8% from the same period in 2013.”Seven Prophetic Signs Before Jesus Returns

Also, on July 15, 2014, NetNewsCheck stated: “As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, typically account for 30% to 50% of newspapers’ retail advertising revenue.”

Depending on the response and cost-per-response to this test, we will consider a larger distribution into other cities across the country. In this effort we will test four ads featuring our popular Bible study aids: Jesus Christ: The Real Story, Seven Prophetic Signs Before Jesus Returns, How to Understand the Bible and Heaven and Hell: What Does the Bible Really Teach? Please see additional samples down below and click on each to see a larger image.

Here is a list of the 69 cities/counties in the East Central and Southeast U.S. regions in which our inserts will appear on August 9, 2015:

  • Aiken, SC
  • Anderson, SC
  • Asheville, NC
  • Ashtabula, OH
  • Athens, TN
  • Augusta, GA
  • Bay City, MI
  • Bean Station, TN
  • Beaufort, SC
  • Bluffton, SC
  • Bristol, VA
  • Bryan, OH
  • Charleston, SC
  • Chattanooga, TN
  • Cleveland, TN
  • Columbia, SC
  • Concord/Kannapolis, NC
  • Crestview, FL
  • Crossville, TN
  • Defiance, OH
  • Flint, MI
  • Florence, SC
  • Forest City, NC
  • Fremont, OH
  • Ft. Walton Beach, FL
  • Ft. Wayne, IN
  • Greenville, SC
  • Greenwood, SC
  • Hickory, NC
  • Hilton Head, SC
  • Huntington, IN
  • Johnson City, TN
  • Kendallville/Auburn, IN
  • Kingsport, TN
  • Knoxville, TN
  • Laurens County, SC
  • Lima, OH
  • Louisville, KY
  • Marion, NC
  • Maryville, TN
  • Middlesboro, KY
  • Midland, MI
  • Monroe County, TN
  • Morganton, NC
  • Morristown, TN
  • Mount Pleasant, MI
  • Myrtle Beach, SC
  • New Castle, PA
  • Newport, TN
  • Orangeburg, SC
  • Panama City, FL
  • Pensacola, FL
  • Port Clinton, OH
  • Rock Hill, SC
  • Saginaw, MI
  • Salisbury, NC
  • Savannah, GA
  • Sharon, PA
  • Shelby, NC
  • Smyth County, VA
  • Spartanburg, SC
  • Sumter, SC
  • Tallahassee, FL
  • Tiffin, OH
  • Toledo, OH
  • Wabash, IN
  • Waynesville, NC
  • Whitesburg, KY
  • Youngstown, OH

We are deeply appreciative of your enduring prayers for the Church’s many and varied efforts to reach people everywhere with the magnificent news about Jesus Christ and the coming Kingdom of God.

Peter Eddington—Operation Manager, Media and Communications Services

Heaven and Hell - What Does the Bible Really Teach How to Understand the Bible Jesus Christ - The Real Story

July 28, 2015 - Posted by | Beyond Today, Media and Communications | , , , , , , ,

5 Comments »

  1. Please do post the results from the successful May 2015 test.
    Your Friend,
    Bill Lussenheide

    Comment by Bill Lussenheide | July 28, 2015 | Reply

  2. Impressive stuff, hope it is very successful.

    Comment by paul spenser | July 29, 2015 | Reply

  3. Some critical souls, will view this outreach as a marketing tool, but for us who are totally behind informing our fellow citizens of the truth, this is an act of love and concern for them who are now frightened about world events and the moral rot of our country.

    May God bless this effort.

    Rich Schultz, UCG Houston Deacon

    Comment by Rich Schultz | August 1, 2015 | Reply

  4. Will subscribers also be offered the fundamental beliefs booklet? I’m still waiting to see it put back on the web site. How long can we expect that to take? If we’re inviting visitors to church services, surely they need to be presented with an outline of our convictions.

    Comment by Saenir | August 10, 2015 | Reply


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