Beyond Today TV Moving from ION Television to Word Network
April 23, 2015
Beyond Today Moving to Word Network
We are pleased to announce that the United Church of God is pursuing a better option for its television airtimes for Beyond Today. When ION Television reduced its Sunday morning availability for religious programming at the end of last year, we were forced to choose a weekday morning for Beyond Today, and we began airing on Friday mornings. While response has been improving over time, the Friday morning audience has not worked out as well as we desired.
Therefore, effective May 29, we have cancelled our contract with ION and signed a new agreement with a familiar network of the past: The Word Network. We will air twice per week: Friday afternoon at 4 p.m. Eastern, followed by Saturday evening at 6:30 p.m. Eastern. And it all begins this coming weekend, April 24 and 25! In addition, these times translate very well for our U.K., Europe and Africa audiences—which is later in the evening for them.
Word Network’s reach
The Word Network is available in over 200 countries reaching millions of viewers in Europe, Africa, Asia, Australia and the Americas. It reaches 86 million homes in the U.S. alone through DirecTV, Comcast, Time Warner Cable, Bright House Networks, Cox, Cablevision, Charter, and a host of other cable operators—and another 9 million homes on Sky TV in the U.K.
The Word Network is also provided to one million men and women serving in the United States Armed Forces in over 65 countries. And, it just expanded its reach to Latin America. Word’s website streams all programming live, and is also available to thousands of air travelers daily through “In Flight” services on selected airlines.
New streaming opportunities
As a result of moving to the Word Network, we will be spending less of our airtime budget, and so for the 2015-2016 fiscal year we are going to use a portion of it to develop and put Beyond Today on various streaming platforms and set-top television boxes to bring our video program before even more viewers. This is planned to include Roku (as currently), plus Chromecast; Amazon Fire TV; apps on Samsung, Panasonic and Google smart TVs; and various gaming consoles (many of which we are already on using YouTube).
The airtime mix will be expanded—the usual traditional broadcast/cable/satellite TV—plus new innovative streaming devices. Our airtime budget will therefore be split into two main categories—traditional broadcast/cable/satellite airtime and newer streaming “airtime” technologies—both of which have the goal to deliver our Beyond Today program to additional viewer’s TV screens.
Your prayers for the ongoing success of our various efforts to preach the good news of God’s Kingdom and for His guidance and blessing is certainly appreciated—especially for the success of these new airtimes on the Word Network.
Victor Kubik—President, and Peter Eddington—Media Operation Manager