Inside United: Realtime

Exciting News & Updates from UCGIA

The Good News Magazine and Beyond Today

December 18, 2014

In this new Inside United Podcast, United Church of God president, Victor Kubik, talks about the Church’s proclamation efforts and the recent approval by the Council of Elders to change the title of The Good News magazine to the Beyond Today magazine.

Peter Eddington—Operation Manager, Media and Communications Services

December 18, 2014 - Posted by | Beyond Today, Good News Magazine, Media and Communications | , , , ,

44 Comments »

  1. HORRIBLE IDEA! Good News means “GOSPEL”. There is no better name for our magazine. Please don’t change it……it would be a BIG mistake. If you want to change something, change the broadcast name to
    “The Good News…………..Beyond Today”.

    Comment by Barry Gannon | December 19, 2014 | Reply

    • Barry, please keep in mind that there are more than 50 other Good News magazines, and we often get confused with other organizations that do not hold the same beliefs as us. In fact, we get subscription cancellations because our readers think we support gay marriage, abortion and various unbiblical beliefs that are taught by other church’s Good News magazines. It will be beneficial for us in preaching the gospel of the Kingdom if we can rise above the marketplace clutter with a name that we can trademark for our own work.

      The name Good News is in the public domain, and so we cannot make it our own or be properly known by it. There are other Good News magazines that are much more widely distributed than ours, and it confuses the true gospel. We own the name Beyond Today for religious broadcasting, and we will now have it trademarked (service marked for non-profits) for magazine use.

      Comment by United Church of God | December 19, 2014 | Reply

      • –I asked this question on ASK.COM and got this top line reply……….

        When was the first “GOOD NEWS” magazine published?

        Good News Magazine: Free – Looking For Some Good News & Hope?‎
        library.ucg.org/goodnews‎
        Free Magazine – Solutions For Today‎
        451 people follow United Church of God on Google+
        Free Literature‎
        About Us‎
        Free Good News Magazine‎

        –How about that? no other GOOD NEWS mentioned until several lines down. The second mention of GOOD NEWS says this:

        The Good News
        The Good News is a free religious magazine published bimonthly by the United Church of God (UCG). Subscriptions and printing costs are covered by tithed donations from UCG’s members and employees. Subject matter includes Christian living, Bible prophecy, warnings to the English-speaking world, social issues, defense of creationism against evolution, world news, and prophecy, as interpreted by UCG’s fundamental beliefs. Articles are primarily written by the church’s ministry. World News and Prophecy and the teen-focused magazine Vertical Th… Read More »
        Go to: Ask Encyclopedia · Images · Videos
        Browse Article: References · External links ·
        Source: Wikipedia

        UCG’s GOOD NEWS is listed favorably in 5 of the first ten items. Type in just “GOOD NEWS” magazine and the results are even better.

        WE ARE ALSO ON THE TOP 2 LINES IN GOOGLE SEARCH!!!!

        We get plenty of name recognition……no need to start over from scratch. We don’t have the time.

        IT AIN’T BROKE……..DON’T FIX IT!

        Comment by Barry Gannon | December 19, 2014 | Reply

        • CHURCH of GOD started the Good News in 1939……

          Excerpt from the GOOD NEWS MAGAZINE, April, 1951….volume 1, number 1, page 1:

          >>>And now, with this issue, A NEW
          IDEA is born. Thru Ambassador College
          students The GOOD NEWS is re-born!
          With this issue, our students launch a
          new activity in Christ’s ministry-and
          at the same time, a new college activity.
          Most of our present readers will not
          understand. So let me explain.

          It was back in February, 1939-twelve
          years ago-that with only Mrs. Armstrong’s
          help, from a little stuffy inside
          office without windows or ventilation
          in Eugene, Oregon, the first issue
          of The GOOD NEWS was printed.
          This new magazine was a paramount
          need. It was altogether different from
          the PLAIN TRUTH, which had started
          five years before. The GOOD NEWS
          was exclusively for the bretheren-our
          members-those converted and begotten
          as children of God thru this work.
          The PLAIN TRUTH is evangelistic.
          It is written largely for those still unconverted,
          but who, thru the WORLD
          TOMORROW program, have become
          interested and want to know more.
          Before conversion the mind is carnal.
          And, even though interested, the carnal
          mind is incapable of grasping the deeper
          truths of God’s revealed Word. <<<

          It is true, the PT magazine was for those in the world that were coming to the truth, and the GN was for the brethren. I guess the "BEYOND TODAY" magazine will serve as the same type magazine as the "PLAIN TRUTH" did. Maybe we could incorporate the GN name somewhere in the "United News" that goes out to the brethren, just for old time sake. I know you guys are led by the spirit and for some reason this change is being implemented, so, far be it from me to stand in the way. I will pray for it's success.

          Thanks for letting me opine. Have a great Sabbath.

          Comment by Barry Gannon | December 20, 2014

  2. Great!!! I the Beyond Today Magazine is wonderful and it will reach the people so much easier. Thank you

    Comment by Terry | December 19, 2014 | Reply

  3. I think this is a very good move.

    Comment by paul spenser | December 19, 2014 | Reply

  4. Are you sure about this? Doesn’t feel right.

    Comment by Doris Penney | December 19, 2014 | Reply

    • Hi Doris,

      We appreciate your concern. The transition will be rolled out over a number of months, and we believe the overall impact will be very positive for our readers and viewers — allowing the United Church of God to have a greater presence in the world preaching the Gospel of God’s Kingdom.

      Comment by United Church of God | December 19, 2014 | Reply

  5. I grew up in the Church, and I can understand getting attached to a particular name. However, times change, and we have to stay current. The Bible shows that God changed an individual’s name to suit His purpose. I understand that the content will remain the same, so that is the main thing. By the way, we used to call one of our magazines Tomorrow’s World, instead of the Good News or Plain Truth.

    Comment by Ailsa | December 19, 2014 | Reply

  6. Probably Saul’s mother got upset when God changed his name to Paul and she refused to go along with it. I really like new name.

    Comment by lindamkeeney | December 19, 2014 | Reply

  7. Excellent idea….it simplifies things for everybody. We are “the beyond today” people:)
    Many years ago, I recall HWA starting his radio broadcast with” this is HWA with the good news of the world tomorrow”. …also, there was a time when a magazine called “Tomorrow’s World” was circulated by the Church.

    Beyond” has a connotation which is somewhat different than tomorrow… I like it:)

    Comment by Lesley Audley | December 19, 2014 | Reply

  8. The Good News has been a signature title tying it to the proclamation of God’s Word and the Gospel of the Kingdom of God and salvation, which is mankind’s only true hope. Beyond Today seems meaningless without some reference to its message. Maybe a title combining the futuristic idea of Beyond Today and the hope of the Good News would work, such as… “Tomorrow’s Good News,” or “Hope Beyond Today,” or Good News Beyond Today,” or “Good News of Tomorrow,” as just a few suggestions. Respectfully, Allen Stout

    Comment by Allen Stout | December 19, 2014 | Reply

    • Thank you Allen. Some helpful suggestions. The planned Beyond Today subtitle is: “Help for Today, Hope for Tomorrow.” It helps show what we are wanting to convey.

      Comment by United Church of God | December 19, 2014 | Reply

  9. I am from the Trinidad & Tobago congregation and I was involved in the distribution of the magazine in Trinidad & Tobago and, I had made a subtle suggestion to Mr Kingsley Mather of a name change as I had observed that the current name suggest religion most immediately. However, I think the name “Beyond Today” is professional and will encompass a wider audience of readers.

    I would also suggest that the church also make considerations for the enlargement of its pool of contributing writers with writers from the Caribbean, Africa and Asia as this would allow readers from these areas to feel a sense of connection to the magazine. I must say there is a lot of colour to the preaching of the Gospel that writers from these areas can contribute.

    Comment by Dorian Fredericks | December 19, 2014 | Reply

    • I as an American like the idea of having writers from different parts of the world.

      Comment by Karin Halvorson | December 20, 2014 | Reply

  10. I think changing the Good News to Beyond Today is a positive and beneficial move for U.C.G. Having the TV program and magazine with the same name will promote unity between the magazine, program, and U.C.G. I especially like the subtitle of the Beyond Today magazine, “Help for Today, Hope for Tomorrow.” I believe this will save the church money by effectively and efficiently preaching the gospel. Thank you for your thorough video explanation.

    Comment by Larry Wunderlin | December 19, 2014 | Reply

  11. In his 12-16 letter, Mr. Webber wrote, in part: “I’m also pleased to bring exciting news regarding our major publication The Good News.The Council and the administration have discussed for nearly a two-year period how to: 1) simplify the pathway for people to access our various media outlets, 2) while at the same time magnifying the ongoing impact of what we can share in their spiritual journey. The Council members (11 were present) unanimously decided to approve the administration’s proposal to change the name of The Good News to Beyond Today, which coincides with the title of our television program.”
    The Minutes of the 12-9 COE meeting record that “Many of the media department employees were there to answer questions [from COE members}. This topic was discussed for about two hours…After further discussion, Scott Ashley moves, Mario Seiglie seconds and the quorum of the Council unanimously adopts the following [resolution].”
    This decision was made with due diligence and deliberation and not in haste: “discussed for nearly a two-year period;” “discussed for about two hours;” “unanimously adopts.” Hopefully prior input from the “multitude of counselors” in the GCE was received in support of this significant decision.
    Perhaps too long and perhaps not as “catchy,” but how about using this for a subtitle: “The Good News of Help for Today and Hope for Tomorrow.”

    Comment by Ken Cooke, Ann Arbor | December 19, 2014 | Reply

  12. Mr.Gannon states a great title for the TV Program, ‘The Good News…of Beyond Today’ This could be considered. i do love the new title though “Help for Today, Hope for Tomorrow.”

    Comment by Brian Renaud | December 19, 2014 | Reply

  13. I am VERY excited about the name change ! To have our own copyright , and to have it match up with our Beyond Today Telecast name is just wonderful. I really expect a lot of growth.

    Comment by FOB | December 19, 2014 | Reply

    • FOB – I so agree. Beyond Today…a new era approach. Praying the Lord will bless this!

      Comment by debbruning10@gmail.com | December 26, 2014 | Reply

  14. When I first heard that the name of the Good News was going to be changed to Beyond Today I was against it . But after hearing Victor kubik talked why the name changed it sound like a great idea .

    Comment by William Swaney | December 20, 2014 | Reply

  15. For someone who has been involved in local evangelism, the Beyond Today name with it’s sub title is a far easier title to link to our literature base than the Good News is. We can use it logically to offer any of our great booklets, where as The Good News, doesn’t really lend itself to offering, “Our We living in the time of the end?” I Think it will simplify and assist efforts without the occasional disconnect that using The Good News did. Good job to the media staff and admin, appreciate how the idea is being presented as well. Happy Sabbath
    paul

    Comment by paul spenser | December 20, 2014 | Reply

  16. I would dare to ask how much of the magazine over the years has been truly “Good News” (as in the gospel), as opposed to negative news about this present world. Check the November-December cover and article titles for examples.

    As I recall, that’s been one main criticism of that title (and even the message of COG’s) over the decades.

    Comment by R.L. | December 20, 2014 | Reply

  17. It makes a lot of marketing sense to have an integrated and unified marketing front, and to have a unique selling proposition positioning. Using “Beyond Today” holistically and throughout our marketing efforts provides us with an exclusive and vertically integrated public persona for the truth.
    Your Friend,
    Bill Lussenheide

    Comment by Bill Lussenheide | December 20, 2014 | Reply

    • Sounds like a lot of corporate mumbo jumbo. If we are a “marketing” firm instead of the Church of God…… Then let’s get going. Let’s sell some gear…… Some Beyond today T-shirts, sweat shirts…..maybe we could actually sell the magazines and the booklets…….let’s make some real cash. We could put the broadcasts into syndication and really clean up. Our stockholders will be elated.

      Comment by Barry Gannon | December 20, 2014 | Reply

      • You nailed it, Barry. Didn’t UCG go to an outside markieting firm when crafting the vision and mission statements?

        Are we going to change the magazine from being geared toward members to being geared toward those outside the church? If so, then why would the content remain mainly the same? The content would have to change.

        Comment by Saenir | December 22, 2014 | Reply

        • Hello Saenir. No, UCG did not got to an outside marketing firm when creating its Vision and Mission Statements. The mission statement was created in 1995, and the vision statement about 6 years ago.

          Comment by United Church of God | December 22, 2014

        • My mistake, it was the brand “essence statement” that we hired Northlich, Inc. to help with: http://www.ucg.org/news/workshop-researches-ucg-brand-essence/

          Comment by Saenir | December 22, 2014

        • it was my understanding that the good news magazine was for EVERYONE! I know i subscribed to it for at least a year before i started going to church. the publication for MEMBERS is United News. I NEVER got one of those until i was baptized.

          Comment by Karin Halvorson | December 25, 2014

  18. Excellent idea. Love it!

    Comment by Vera Mathison | December 21, 2014 | Reply

  19. Try it. If it does not work, admit a misjudgment was made and reverse course. No problem with trying to brand an organization’s work. I believe it is worthwhile to try it out. Those of us who have been around a while remember the Good News was at one time exclusively for members. The Plain Truth was the flagship publication for the general public.
    Dave

    Comment by David Martin | December 22, 2014 | Reply

  20. I believe the name change would cost the church in readers and in real dollars. My former employment was in printing and to change all the names on all of the church’s publication about the Good News would cost. Why the change? What benefit would it bring to the church? Are we dwelling on names rather on the true work we should be doing? I think we need to leave the name and work on our calling.

    Comment by William Gilmer | December 22, 2014 | Reply

  21. Can you possibly keep the ‘Good News’ in the title? i.e. “The Good News Beyond Today”. It seems a shame to lose that connection with the past. The Good News has been synonymous with the Gospel since the early NT church. But If you’re determined to change it, maybe you can start fresh with a new magazine Beyond Today–light on the spiritual content and more world news and keep the Good News for members–heavy on spiritual content and doesn’t have to be as glossy as the BT? And maybe scale back the United News into bulletin format….just some thoughts.

    Comment by lnpen | December 24, 2014 | Reply

  22. as long we can read the good news and the real true I have no problem with the changes is the true we need

    Comment by steve Blaaspijp | December 24, 2014 | Reply

  23. Alright people, calm down a bit. This is a genuine effort being made to improve our preaching of the gospel. That is our mission, that God expects us to do. Even if this change doesn’t work out, we have to remember to pray for our leadership and support them. Don’t let satan get a hold of you because of a title change!

    Comment by TennesseeMike | December 25, 2014 | Reply

  24. How about including a specific ‘Good News’ section in the new magazine? And PLEASE write articles from the perspective of Kingdom of God citizens, not the perspective of ‘Isrsaelites’ or ‘Americans’, etc. Acknowledge that greater Israel is going down because we’ve screwed up!

    Comment by Mavis Stucci | December 25, 2014 | Reply

  25. The 19 year time cycle is the standard by which the lunar and solar cycles are brought into harmony. I believe naming the television broadcast and magazine the same name will bring harmony in the overall picture. I am trusting that the LORD has inspired this decision that the UCG council of elders have made.

    Comment by debbruning10@gmail.com | December 25, 2014 | Reply

  26. AS someone who came into the Church of God in the 21st century, I am SICK and TIRED of people living in the past! we NEED to be Preaching the Gospel and preparing the people. that is a FORWARD moving statement. and the motto of the UCG.

    Comment by Karin Halvorson | December 25, 2014 | Reply

    • What we are talking about is the CONTINUITY of preaching the Gospel. “Those who cannot remember the past are condemned to repeat it.”

      Comment by lnpen | December 26, 2014 | Reply

      • Inpen – I agree. Change that brings about continuity can be a positive force in preaching the gospel in this present age. I am so looking forward to the first edition of the Beyond Today magazine!

        Comment by debbruning10@gmail.com | December 26, 2014 | Reply

    • Karen – I so agree with you. Thank you for your bold comment.

      Comment by debbruning10@gmail.com | December 26, 2014 | Reply

  27. How about a subtitle of “The Good News of the World Tomorrow”. It would tie in the new name with the past names of the magazine and television show.

    Comment by Rick | December 31, 2014 | Reply

  28. In the process of transition, would it be helpful on the cover to put

    “BEYOND TODAY” (in smaller but headline print)
    “there is”
    (Then in the current big headline print) “GOOD NEWS”

    Then as time and issues proceed,put

    “BEYOND TODAY” (in larger and larger headline print) (followed by)
    “there is”
    (then in smaller but headline print) “GOOD NEWS”

    Just an idea to think about. It might help some to adjust “one small step at a time”

    Thanks for your work, and God bless. Fred Weed

    Comment by Fred Weed | January 6, 2015 | Reply

  29. Beyond Today – One recognizable name to represent UCG proclaiming the message of Jesus Christ and the coming Kingdom of God. Again, I am so looking forward to the first issue of the Beyond Today magazine later this year!

    Comment by debbruning10@gmail.com | January 9, 2015 | Reply


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