Changes to ION Network Programming for Beyond Today Television
November 3, 2014
Because of their expanding audience, the ION Television Network has made a business decision to place their own network programing to begin at 9 a.m. every day of the week. Up until now, their programing has been starting at 11 a.m. each day. This change to 9 a.m. start time becomes effective January 1, 2015.
Therefore, Beyond Today is going to lose its Sunday morning position on ION after December 31. The good news is that ION has been growing in overall viewership. This shrinkage of available paid programing time reduces their inventory by 25%. So, we needed to make a decision on how best to move forward—so as to not lose the good times that are yet available.
After much deliberation the United Church of God purchased Friday mornings at 8:30 a.m. We’ve negotiated this after several rounds of talks to be the same as our current pricing. A major benefit of this change is that we now have full network broadcasting with all 61 O&O (owned and operated) stations in all 210 U.S. markets. We’ll be reaching all 116.4 million households in the U.S.—in other words all 315 million people in the U.S.A. according to current census data.
We did contact representatives of other networks to see what they could offer to make sure that continuing with ION in this manner was our best choice, and no other network was able to offer anything preferable to what we will have starting January 1 on Friday mornings.
Here is a listing of the additional broadcast O&Os we will have. As you will see, some of them are the top markets in the country:
- WPXN/New York
- KPXN/Los Angeles WCPX/Chicago
- WPXW/Washington DC WPXA/Atlanta
- KPXE/Kansas City
- WPXP/West Palm Beach
- KOPX/Oklahoma City
- KPXR/Cedar Rapids
We would appreciate your prayers for success in preaching the gospel of the Kingdom of God at this new time.
Peter Eddington—Operation Manager, Media and Communications Services
PS—Initial results from this past weekend’s program, “Is the Rapture Real?“, were very high. Once the week concludes we expect it to be one of our top response programs this year. It is a repeat program that offers one of our newer Bible sudy aids, “The Rapture Versus the Bible.”