Inside United: Realtime

Exciting News & Updates from UCGIA

“Why Were You Born?” Event Draws 74 New People in Cincinnati

September 12, 2014

Ticket-bearing attendees began showing up at the Holiday Inn Eastgate nearly an hour before the 7:30 p.m. seminar Wednesday, Sept. 10, to hear pastor, Beyond Today host and author Gary Petty answer the question “Why were you born?

Attendance at the event was over 200, including some local United Church of God members and Ambassador Bible College students. (Due to space limitations, the majority of local church members were not able to attend.) In addition, almost 400 webcast connections watched the event live online—representing more than a 1,000 people.

Particularly encouraging, was that the seminar drew 74 new guests, most having reserved tickets ahead of time, with a few showing up at the door for the event. Everybody who attended received a free seminar-themed notebook with pen and a copy of the United Church of God booklet Why Were You Born? (which was previously titled What Is Your Destiny?).

why were you born seminar

The one-hour seminar had been advertised locally in the greater Cincinnati area for a month. Eight striking, red billboards scattered around the city posed the “Why were you born?” question to commuters with a URL at the bottom and the date of the event. Pandora Internet radio ads also asked the question, creating 1 million impressions over four weeks. Television ads running on Time Warner Cable aired 746 times over two weeks (on Fox News, History, USA, Hallmark, National Geographic and TV Land).

For Internet advertising, Google ads created 85,000 impressions, with 1,010 click-throughs resulting in dozens of ticket “purchases;” social media accounts on Twitter and Facebook created interest using the hashtag #whywereyouborn; 5,400 letters from the president were sent to Cincinnati households on The Good News mailing list; and 28,530 e-mails were sent to Cincinnati residents, and a further 430 went to Good News subscriber e-mail addresses announcing the event.

Guests can sign up at Why for free tickets.

Visit Why to watch the presentation recording.

Steve Myers acted as host, introducing Mr. Petty at the beginning, and inviting everybody at the end to a follow-up seminar on Wednesday, September 17, to be held at the Church’s home office at 7:30 p.m. Seminar surveys were e-mailed to guests today, and those who signed up to attend but didn’t will receive information leading them to a video recording of the seminar.

Asked about his thoughts, one of the 74 seminar guests said, “Very inspiring, surprisingly well done, gave me a lot to think about.” Another guest said: “This is a lot to think about. Amazing what’s in the Bible.” Another guest said she didn’t get what she needed out of her current church and was very excited to learn more about developing her own personal relationship with God.

The entire presentation is archived online at

Peter Eddington & Mitchell Moss—Media and Communications Services, UCGIA


September 12, 2014 - Posted by | Beyond Today, Media and Communications | , , , , ,


  1. A terrific presentation by Gary Petty ! May the angels in heaven rejoice for even one whose life has been changed by hearing the answer to this question, leading he or she to repentance.

    Comment by FOB | September 12, 2014 | Reply

  2. This is the most exciting thing anyone on the planet can learn: why they are here! I sure hope that the people who attended got the greatest benefit possible from the presentation. I remember how thrilled I was to learn what God was doing with the human race back when I was about 10 or 12 years old. It is a true crossroads in anyone’s life!

    Comment by Todd Sauve | September 12, 2014 | Reply

  3. Thank you so much for the update. Way over here in Australia, as part of the God family, it is so exciting to hear about the lead up to this event, to watch the event on our computers, and now the exciting results! Gives great meaning to the scriptures on how we will be fishers of men!

    Comment by Deanne Baum | September 12, 2014 | Reply

  4. Good job team, I Think this whole event has been a big lift for everybody. Very exciting indeed. We will Watch the message today for services, keep on trucking and a great effort by our media team and those who assisted,, thank you.

    Comment by paul spenser | September 13, 2014 | Reply

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: