“Why Were You Born?” Event Draws 74 New People in Cincinnati
September 12, 2014
Ticket-bearing attendees began showing up at the Holiday Inn Eastgate nearly an hour before the 7:30 p.m. seminar Wednesday, Sept. 10, to hear pastor, Beyond Today host and author Gary Petty answer the question “Why were you born?”
Attendance at the event was over 200, including some local United Church of God members and Ambassador Bible College students. (Due to space limitations, the majority of local church members were not able to attend.) In addition, almost 400 webcast connections watched the event live online—representing more than a 1,000 people.
Particularly encouraging, was that the seminar drew 74 new guests, most having reserved tickets ahead of time, with a few showing up at the door for the event. Everybody who attended received a free seminar-themed notebook with pen and a copy of the United Church of God booklet Why Were You Born? (which was previously titled What Is Your Destiny?).
The one-hour seminar had been advertised locally in the greater Cincinnati area for a month. Eight striking, red billboards scattered around the city posed the “Why were you born?” question to commuters with a URL at the bottom and the date of the event. Pandora Internet radio ads also asked the question, creating 1 million impressions over four weeks. Television ads running on Time Warner Cable aired 746 times over two weeks (on Fox News, History, USA, Hallmark, National Geographic and TV Land).
For Internet advertising, Google ads created 85,000 impressions, with 1,010 click-throughs resulting in dozens of ticket “purchases;” social media accounts on Twitter and Facebook created interest using the hashtag #whywereyouborn; 5,400 letters from the president were sent to Cincinnati households on The Good News mailing list; and 28,530 e-mails were sent to Cincinnati residents, and a further 430 went to Good News subscriber e-mail addresses announcing the event.
Steve Myers acted as host, introducing Mr. Petty at the beginning, and inviting everybody at the end to a follow-up seminar on Wednesday, September 17, to be held at the Church’s home office at 7:30 p.m. Seminar surveys were e-mailed to guests today, and those who signed up to attend but didn’t will receive information leading them to a video recording of the seminar.
Asked about his thoughts, one of the 74 seminar guests said, “Very inspiring, surprisingly well done, gave me a lot to think about.” Another guest said: “This is a lot to think about. Amazing what’s in the Bible.” Another guest said she didn’t get what she needed out of her current church and was very excited to learn more about developing her own personal relationship with God.
The entire presentation is archived online at http://www.ucg.org/webcast-bible-study/christian-living/why-were-you-born.
Peter Eddington & Mitchell Moss—Media and Communications Services, UCGIA