“Why Were You Born” Public Appearance Campaign Set
August 5, 2014
Answering Humanity’s Most Asked Question
Large Interstate-highway and downtown city billboards started going up around Cincinnati on August 3, marking the launch of inviting area residents to attend the United Church of God’s first major public appearance campaign on Sept. 10.
Asking the question, “Why Were You Born?”, the campaign focuses on humanity’s incredible potential of becoming literal Children of God in the God Family—all within the coming Kingdom of God.
Beyond Today host Gary Petty will serve as the featured speaker for the first event, which will take place at the Holiday Inn Eastgate, a full-service hotel on the east side of Cincinnati.
In addition to billboards, the Church will air TV spot invitations locally on the History Channel, Fox News, the National Geographic channel, USA network and others; and radio spots and illustrated messages will appear on Pandora Internet Radio in the region, all directing people to visit the seminar website at www.WhyWereYouBorn.com.
“Using the same principle that both the apostle Paul first used in preaching the Gospel to the Athenians and that the church later deployed successfully in the 20th century, the campaign will quickly lead directly into a powerful and exciting message about the Kingdom of God,” said Victor Kubik, Church president. “We have spent a number of months prayerfully preparing for this, exploring different ideas, formats, and opportunities. This is the first time the United Church of God has organized a high-impact public event of this magnitude and we know we’re up against the varsity, so prayers from all for the powerful preaching of the gospel will be much appreciated.”
The Sept. 10 event is expected to increase awareness of both the gospel message of the Kingdom of God and the presence of the United Church of God in the greater Cincinnati area. The event will feature a special edition of the Bible study guide What Is Your Destiny, and a live video feed is expected to be available for Church members in the area who would like to view the proceedings. A follow-up special Bible study will be conducted for new attendees and Church members at the home office before the Feast of Tabernacles.
“The video, Web and print production staff at the home office have done a great job in putting together the key elements for this, and the Church was able to leverage negotiated discounts for the media,” explained Mr. Kubik. “If this event is as successful as we hope and expect it to be, we will consider plans to later expand the format into different cities around the United States and Canada.”
Peter Eddington—Operation Manager, Media and Communications Services