Good News Print Ad Campaign Reached Over Six Million U.S. Households
July 10, 2014
Over 26,000 Good News Subscriptions Added During 2013-2014 Fiscal Year
In December 2013 we reported that our United Church of God print advertising campaign for the 2013-2014 fiscal year would reach 6,200,000 households in the United States. You may recall that additional, un-budgeted funds were approved and allocated for this special campaign.
Through “card pack” advertising, potential subscribers had the option of mailing a postage-paid card or visiting our website to obtain a one-year subscription to The Good News. They also had the opportunity to order a subscription to Las Buenas Noticias, the Spanish language version of The Good News. Additionally, potential readers could order one or more of the following seven booklets:
- Are We Living in the Time of the End?
- Heaven and Hell: What Does the Bible Really Teach?
- How to Understand the Bible
- Jesus Christ: The Real Story
- The Middle East in Bible Prophecy
- The Book of Revelation Unveiled
- What Happens After Death?
We are pleased to report that subscriber response to this campaign has been excellent. With reply cards and Internet inquiries still arriving at our home office, the current subscription count is 26,235, which equates to a very low cost per response.
Thank you for your ongoing support and prayers for our advertising campaigns. With your help and with God’s abundant blessings, the work of spreading the good news of His coming Kingdom will continue moving ahead successfully.
Peter Eddington—Operation Manager, Media and Communications Services