Inside United: Realtime

Exciting News & Updates from UCGIA

Viewer Response to “Beyond Today” on ION Network Proves Effective

May 6, 2014

ION outpaces WGN America during similar comparison period in response and cost per response

Since the end of our 10-week Beyond Today airing test on ION television (and the culmination of our efforts on WGN America), the United Church of God has aired five (5) programs exclusively on the ION network.

Camera man, Jamie Schreiber, shoots the daily using a Steadicam.

Camera man, Jamie Schreiber, shoots the BT Daily using a Steadicam.

Viewer response to these programs (#11-15) currently totals 5,152 at a very favorable cost per response. In comparing this quantity to the same period (#11-15) on WGN America in 2010 (when Beyond Today first began airing on that network), viewer response totaled 3,357. Beyond Today on ION significantly outpaces WGN America during the same comparison period in both response and cost per response.

Throughout the 2010-11 fiscal year as Beyond Today aired on WGN America, we observed significant statistical improvement as our programs became better-known and a regular audience began building. At the close of that fiscal period 44,035 responses had been recorded. Early indications suggest a similar trend is probable on the ION network as viewers become increasingly familiar with our programs.

How to find Beyond Today

As a reminder, Beyond Today airs on the ION network each Sunday at 9:00 a.m. Eastern and Pacific time and at 8:00 a.m. Central and Mountain. For satellite (DISH 216 and DirecTV 305) Beyond Today airs at 9:00 a.m. Eastern, 8:00 a.m. Central, 7:00 a.m. Mountain and 6:00 a.m. Pacific. To find the ION channel locations in your area please visit www.iontelevision.com and click the “Channel Finder” located on the top right corner of the webpage. Enter your zip code and you will be shown the channel number(s) on which you can watch ION television.

In addition, Beyond Today airs nationwide across Australia, Canada and New Zealand. For a complete listing of stations, networks and times, please visit our channel guide.

Additionally, all of our programs can be viewed on-demand on our dedicated Beyond Today television channels on Roku, YouTube, Vimeo, Wii and Xbox.

Beyond Today presenters, Steve Myers, Darris McNeely, Gary Petty and our entire media team are very thankful for your vigorous prayers and your constant support. Let us all continue diligently working together in preaching the gospel of Jesus Christ and the Kingdom of God.

Peter Eddington—Operation Manager, Media and Communications Services

May 6, 2014 - Posted by | Beyond Today, Media and Communications | , , , , , , ,

3 Comments »

  1. Dear Folks,

    That certainly is good news.

    However, cost per response shouldn’t be the only criterion by which our communication media are evaluated.

    I still feel that shortwave radio should also be employed. True, the responses may be few per dollar of cost. However, shortwave gets into areas where people don’t have TV or internet, and in parts of the world they CAN’T respond without persecution.

    I trust God to guide His Work in such matters. Thanks for your attention. Chuck Calloway, Reno, UCG

    Comment by Chuck | May 6, 2014 | Reply

  2. Chuck,
    You make a good point. Now is the time to use “every” means possible to preach the gospel of God. It’s quite obvious that we are very close to the end.

    Comment by KentuckyBob | May 6, 2014 | Reply

  3. We’d sure like to have Beyond Today airing on ION out here in Portland, OR. We already have a respectful representation of the Good News magazine here where we’ve reached thousands of people. I think the program here would prove fruitful. Gerald B.

    Comment by Gerald Bilyeu | May 7, 2014 | Reply


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