Viewer Response to “Beyond Today” on ION Network Proves Effective
May 6, 2014
ION outpaces WGN America during similar comparison period in response and cost per response
Since the end of our 10-week Beyond Today airing test on ION television (and the culmination of our efforts on WGN America), the United Church of God has aired five (5) programs exclusively on the ION network.
Viewer response to these programs (#11-15) currently totals 5,152 at a very favorable cost per response. In comparing this quantity to the same period (#11-15) on WGN America in 2010 (when Beyond Today first began airing on that network), viewer response totaled 3,357. Beyond Today on ION significantly outpaces WGN America during the same comparison period in both response and cost per response.
Throughout the 2010-11 fiscal year as Beyond Today aired on WGN America, we observed significant statistical improvement as our programs became better-known and a regular audience began building. At the close of that fiscal period 44,035 responses had been recorded. Early indications suggest a similar trend is probable on the ION network as viewers become increasingly familiar with our programs.
How to find Beyond Today
As a reminder, Beyond Today airs on the ION network each Sunday at 9:00 a.m. Eastern and Pacific time and at 8:00 a.m. Central and Mountain. For satellite (DISH 216 and DirecTV 305) Beyond Today airs at 9:00 a.m. Eastern, 8:00 a.m. Central, 7:00 a.m. Mountain and 6:00 a.m. Pacific. To find the ION channel locations in your area please visit www.iontelevision.com and click the “Channel Finder” located on the top right corner of the webpage. Enter your zip code and you will be shown the channel number(s) on which you can watch ION television.
In addition, Beyond Today airs nationwide across Australia, Canada and New Zealand. For a complete listing of stations, networks and times, please visit our channel guide.
Beyond Today presenters, Steve Myers, Darris McNeely, Gary Petty and our entire media team are very thankful for your vigorous prayers and your constant support. Let us all continue diligently working together in preaching the gospel of Jesus Christ and the Kingdom of God.
Peter Eddington—Operation Manager, Media and Communications Services