Inside United: Realtime

Exciting News & Updates from UCGIA

Test Airing of “Beyond Today” on ION Television

January 3, 2014

An exciting opportunity has opened up for Beyond Today television. The United Church of God has secured an agreement with ION Television to run Beyond Today on Sundays at 9:00 a.m. EST for a ten-week test period. We will be reaching 50 million households on ION cable and satellite. (This does not include their broadcast stations.)

Commencing on Sunday, January 19, 2014, the program will air at 9:00 a.m. EST. ION is willing to extend this time period as needed and for additional testing, and with reasonable notice. Dr. Charles Stanley is the lead-in to our program, which is in our favor. He has a very good audience.

Neilsen rankings show ION in the top 15 cable systems. WGN America ranks approximately 37th. Also, ION will be providing a dual-feed service, meaning that it will air at 9 a.m. ET and at 9 a.m. PT (three hours later). WGN only offered a single-feed, meaning Beyond Today has been airing at 5:30 a.m. PT—not ideal. Overall, and because of this, WGNA has approximately one third of ION’s dual-feed audience.A thief in the night

By way of background: our plan is to do A/B testing of WGN against ION on Sunday mornings, and as soon as we see which network is performing the best, we’ll drop the other. This initial double expenditure will be stopped as soon as we know. We are cutting back somewhat on Internet advertising for a while to make up the difference and to stay within our overall media department budget.

As a bonus, ION will also provide 30-second promotional opportunities to air prior to the program’s start date and will continue the promotional airings throughout the test period, subject to available time slots. In addition, our agent is pleased to place and be responsible for additional bonused airings of Beyond Today during this test period in five select ION broadcast owned and operated markets. Pending confirmation of availability of their time slots matching the cable platform, these markets will be Denver, Salt Lake City, Indianapolis, Milwaukee, and San Francisco. These five broadcast markets will reach an additional 6 million households.

Please pray for the success of this test, and that it will become apparent very quickly which of the two networks should be our choice. We cannot support the expenditure of running both for very long.

Peter Eddington—Operation Manager, Media and Communications Services

January 3, 2014 - Posted by | Beyond Today, Media and Communications | , , , , ,

11 Comments »

  1. If we go there and watch it, will that help the ratings? Will that also help us to stay on?
    Or does it depend upon how many complaints that they get?

    Comment by Jen | January 3, 2014 | Reply

  2. Seems like we’ve been here before with ION. If memory serves correctly ION was canceled because of low responses. It doesn’t matter too much how many households can access ION, it does matter how many watch that channel, especially when BT would be airing. Do we have any performance guarantee with ION? I hope so.

    Comment by Larry | January 3, 2014 | Reply

  3. Sweet! This is an outstanding idea. Ion channel is on directv, which makes it easier for a lot of us to see it. This will give Beyond Today a much broader audience.

    Comment by KentuckyBob | January 3, 2014 | Reply

    • The ION Channel is also available on Dish Network’s “Top 120” service on Channels 216 and 217 (the latter channel being their “West Coast” feed). You have to move up to Dish Network’s “Top 200” service ($20 more per month regular price) to get the WGN America channel (on Channel 239), and the Word Network is not available at any price on that system. So my applause to another effort to increase our potential Beyond Today audience!

      Comment by Michael Brandenburg | January 6, 2014 | Reply

  4. I am very excited to see UCG doing big things. I am a very new to United and I’d just like to say that it all started with the Beyond Today on the internet, progressed to the booklets, and now I will be celebrating my 9th Sabbath with the NYC congregation under the loving guideance of Pastor Howard Davis. I LOVE UNITED CHURCH of GOD because it was the vehicle that God used to invite me to “the wedding feast”.As the Sabbath began this evening, I cried as I prayed because it was obedience to the 4th commandment that began my relationship with the Father. So I will definately keep this major endevour lifted up in prayer, because BEYOND TODAY stays abreast of SIGNS OF THE TIME. Go B. T., Go!!!

    Comment by Kimberly Fair | January 3, 2014 | Reply

    • Kimberly, welcome to the family! I appreciate your comment. May God richly bless you!

      Comment by jerry york | January 4, 2014 | Reply

  5. Wow! I’m so excited about this! I’ll definitely keep it in my prayers that it’s a success!

    Comment by Martha Escalante | January 3, 2014 | Reply

  6. Glad to see that there is a second feed on ION at a later time Sundays for those of us on the West Coast. Not much of an audience at 5:30 in the morning on Sundays out here on a typical sleep in day.

    Hopefully this will help Church growth in the Western States.

    Your Friend,
    Bill Lussenheide

    Comment by William Lussenheide | January 4, 2014 | Reply

  7. The Son of Man and Abba will open the doors for their people so that Elohim’s testimony may reach all peoples who will receive it in these days – continue to Trust and Rely in Elohim for we are not alone in this great commission – thank you so much for the quality of writing in the Good News and all other booklets,etc., together with the motivated speakers of Beyond Today. Stan and Joyce Stewart, San Antonio, Texas. Forward to the Kingdom – We will not despise the Promised Land Elohim is about to give His people but we will with faith enter into it.

    Comment by dwightstewarEloragrace12 | January 4, 2014 | Reply

  8. This is such great news!!! God has truly blessed this. His hand can be clearly seen in this as we strive to preach the Gospel.

    Comment by Pam | January 6, 2014 | Reply

  9. […] week we reported on a new opportunity for Beyond Today to broadcast on the ION Television network beginning January […]

    Pingback by UPDATE: More Stations Added to ION Television Test « Inside United: Realtime | January 10, 2014 | Reply


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