Inside United: Realtime

Exciting News & Updates from UCGIA

Beyond Today TV: Seven Years in Canada

May 30, 2012

Beyond Today Canadian Update

On May 21, 2006, the first Beyond Today television program aired in Canada from coast to coast. A total of 20 responses were recorded from that program. From that modest beginning, our responses now average about 75 per week.

Three-hundred and thirteen weeks later, we entered our seventh year of airing the program in Canada.

Watch this week’s “Beyond Today” program: “Calling Evil Good.”

During that time a total of 23,388 responses have been recorded. Nearly 80% of those responses have been phone calls from viewers of the program on Vision TV and the Grace Television Network (formerly The Christian Channel). Just over 20% of all the responses have been from the beyondtoday.tv website with the balance coming via mail.

Vision TV is available with most basic cable television packages in Canada while the Grace Television Network is available to digital and satellite television subscribers. Vision Television typically brings in about 80-85% of the phone responses due to its more widespread availability.

New people account for well over 50% of all the responses received. Nearly 13,000 new people have been added to our database as a result of Beyond Today in Canada.

The table below shows the number of responses we’ve received in each year of airing the program in Canada:

Year

Responses

Weekly Average

Year 1

1,761

33.9

Year 2

2,037

39.2

Year 3

3,496

67.2

Year 4

3,457

66.5

Year 5

5,993

113.1

Year 6

6,643

127.8

Our cost per response has dropped by over 50% over the past two years primarily as a result of the increase in responses.

In September 2010, the Canadian office mailing address was added in the program. Since that time, we’ve received about 200 letters from viewers. These letters account for 0.8% of all the responses received to date. Here is a small sample of comments received:

  • “I watch Beyond Today at 10:30 p.m. Sunday on Vision TV. I find it very interesting and it helps me to go to my Bible and search.”
  • “I am a regular listener of your television programming. It’s inspiring and educational. I would like to continue to be a regular subscriber to your magazine. I do enjoy reading them.”
  • “On the Beyond Today TV program you told us the importance of listening and abiding by God’s instructions regarding clean and unclean meats. Would you send a copy of this booklet?”

While a large number of viewers only respond to one program, there are many others who respond to multiple programs.

Several pastors across Canada report new attendees at Sabbath services as a result of Beyond Today.

As we enter our seventh year of airing Beyond Today in Canada we look forward to many more positive results endeavouring to fulfill the words in Matthew 28:19-20.

UCG Canada Media Team

May 30, 2012 - Posted by | Beyond Today, Media and Communications | , , , , , ,

2 Comments »

  1. I am not surprised at the interest generated in Canada.. I am convinced that your programs Are superior to ANY other religious messages on air..
    I sincerely believe that those numbers would even double if the program Aired at a
    Better time slot.
    Thank you to all who produce the messages and would like to say I am one who
    Wholeheartedly support Gods work through you.
    Warmest Regards:

    Comment by J Penney | May 30, 2012 | Reply

    • last June we were in whistler and was flipping through the stations to see what was on and we found Beyond Today! it was a happy surprise and I felt was an awesome time slot (early Saturday evening)

      Comment by katbird_27 | May 30, 2012 | Reply


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