Canada Gives Comprehensive “Beyond Today” Report
November 23, 2011
On Sunday May 21, 2006, the first Beyond Today television program began airing in Canada. The program, Changing Your Life Is Possible, brought in a modest 20 responses. The program aired Sunday mornings on what was then The Christian Channel and at 2 a.m. EST Mondays on Vision Television. Five and a half years later we’ve recorded nearly 20,000 direct responses from Canadian viewers of the program. That works out to an average of just under 70 responses per week. In the next few days we anticipate breaking the 20,000 response mark.
Over the years, the airtime has improved and we’re still on Sunday mornings at 10:30 a.m. EST on what is now known as Grace TV, and at 10:30 p.m. EST on Vision Television. Grace TV is available to digital cable and satellite subscribers while Vision Television is available as a part of most basic cable packages across the country.
This change in air time is one factor for the continuing impact and success of the program in Canada. Improvements in the production of the program also played a role, but most importantly it is collective prayers that have made a difference.
Several pastors reported having new attendees at Sabbath services as a result of the program. Some have become donors and co-workers as well. While most of the viewers are not in our database (56%), the rest are on file. A large number of those are repeat viewers.
Prophecy is one of the more popular subjects among our viewers. Over 27% of the responses received to date have been from prophecy-based programs. Finances are another topic that is on the minds of our viewers. Programs offering the booklet Managing Your Finances receive the third highest average number of responses per program. The booklets What Happens After Death? and Heaven & Hell: What Does the Bible Really Teach? are also popular.
In our first full year of airing the program in Canada, we averaged 33.9 responses per week. In our sixth year we’re averaging 118.3 responses per week, an increase of about 250%. Our cost per response is nearly half what it was just 2 years ago.
It takes time to build an audience, but momentum with Beyond Today in Canada is increasing. With God’s on-going guidance and blessing we expect to see even more success with this United Church of God program, not only in Canada, but in other parts of the world as well.
Edwin van Pelt—Office Manager, United Church of God – Canada