Kingdom of God Bible Seminars Receive Support from Church Media Relations
September 13, 2011
As some may have already noticed on Facebook links and in search engines, the United Church of God supported the recent first round of the Kingdom of God Bible Seminars with proactive media relations. The Church used both a commercial news service and traditional mailings to strategically distribute a general media release about the seminars, which achieved remarkably good results. As our tracking shows, the release achieved an international impact, with appearances in online and traditional media in more than 14 countries.
The commercial distribution service reported that the release was actively downloaded nearly 1,400 times with nearly 500 interactions (where a visitor clicks through at least one of the online links to Church Web sites). The service recorded more than 127,000 impressions.
More than 200 news and religious information sites ranging from Yahoo News to Christian, prophecy and Judaism-related information portals in the United States and abroad carried the release. International news and information portals in China, Europe, India, Australia, the Ukraine, Nigeria, Kenya, Ghana, Indonesian and Canada downloaded and distributed the electronic version. More than 100 physical copies of the release were mailed to newspapers across the United States as a test, and a number of newspapers and traditional media subsequently carried it.
Plans to expand these media relations efforts for the next round of the Kingdom of God Seminars are already in development, including the opportunity for ministers and members to localize direct media relations with area media.
September 10 Post-seminar Reports
Our first round of seminars was held this past Sabbath, September 10. So far, 106 congregations have reported back to us about their event. The number of guests recorded so far stands at 938, with 65 more congregations yet to report in or hold their seminar. The remaining seminars will be held on September 17 and 24, plus a few more after that.
Initial results are very encouraging, with our UCG membership very excited about the opportunity to have “hands on” in doing their part to preach the Gospel of the Kingdom. Some brethren tested each other ahead of time on “tough questions” and key doctrines in order to “always be ready to give a defense to everyone who asks you a reason for the hope that is in you” (1 Peter 3:15).
As of this writing, the following 24 congregations have the highest guest attendance. Some congregations have not yet reported their September 10 figures to us, so the list may change, but here are their KOG Bible Seminar guest numbers:
- 52 San Antonio, TX
- 35 Davao City, Philippines
- 33 Ogembo-Rianyamwamu, Kenya
- 33 Got Kachola, Kenya
- 30 Brisbane, Qld., Australia
- 28 Senta-Magenche, Kenya
- 27 Bar Ober, Kenya
- 25 Garden Grove, CA
- 25 North Canton, OH
- 24 Jacksonville, FL
- 23 Ochuna, Kenya
- 22 Denver, CO
- 21 Meru, Kenya
- 21 San Jose, CA
- 19 Fort Worth/Dallas/Sherman, TX
- 18 Phoenix East, AZ
- 16 Indianapolis, IN
- 15 Kitchener, ON, Canada
- 15 Kansas City, KS
- 14 Cincinnati East, OH
- 14 Canton, IL
- 14 Tampa, FL
- 13 Raleigh, NC
- 13 Oklahoma City, OK
With two more Sabbaths of seminars yet to be completed by many congregations this month, please continue to pray for God’s blessing on this important project that reaches out to our readers and viewers.
Peter Eddington—Operation Manager, Media and Communications Services