Almost 50,000 Beyond Today Responses
August 25, 2011
Viewer Response to Beyond Today Nears 50,000
Beyond Today program “The Church Jesus Built” hosted by Steve Myers which aired on Sunday, August 14, 2011, posted the second highest response out of the six programs that have aired since adding four new stations beginning July 10, 2011. Including response from these stations and WGN America, this episode produced 1,071 responses at $15.41 cost per response.
The highest responding program during that same six week period was repeat episode “Get to Know Your Bible,” hosted by Darris McNeely. This program which aired on July 24, 2011, attracted 1,078 responses at $15.31 cost per response (CPR).
Viewer response from the four new stations in Chicago, Los Angeles, San Francisco and Seattle has not as yet caught on. Response from these stations during their first six weeks totaled 359—less than we would like. Of course, we will carefully monitor future results. Hopefully as more people become familiar with our programs over the next several weeks we will see an increase in response. Nevertheless, considering the overall effectiveness of all stations airing Beyond Today, our grand total response for the past 58 weeks stands at 49,157 at a very favorable cost per response of $14.71.
As always, we deeply appreciate your diligent prayers for the success of Beyond Today and all our media efforts.
Peter Eddington—Operation Manager, Media and Communications Services