Good News Print Advertising Success
August 22, 2011
Over 48,000 Good News Subscriptions Added in 2010-2011 Fiscal Year
As we mentioned in a recent post, our Good News print advertising campaign for the current 2011-2012 fiscal year will reach 7.8 million households in the United States. Potential readers will be offered a one-year subscription to The Good News and at least one of the nine booklets via “card pack” advertising inserts. Two more of the new promotional cards can be seen below.
Also, subscriber response to our print advertising campaign for the 2010-2011 fiscal year proved to be an outstanding success. With reply cards still arriving at the home office, the current subscription count is 48,855 which translates into an excellent cost per response of just $3.13.
Thank you for your continued support of our home office staff and your critical prayers for the success of all the Church’s efforts to preach the Gospel everywhere.
John LaBissoniere—Print Buying Manager