Great Response to Largest Subscriber Development Mailing
May 12, 2011
In late March 2011, 349,871 current and former Good News magazine subscribers were sent a special letter from United Church of God president, Dennis Luker. Primarily designed to increase awareness of Beyond Today on WGN America, this correspondence also offered readers our booklet, How to Understand the Bible. Included with each letter was a Beyond Today-WGN America promotional insert, a booklet response card and a reply envelope.
We are pleased to report that so far, 22,671 reply cards were received at the home office which equals a very good 6.48 percent response rate. Thank you for your prayers for God’s blessings on what was the largest Beyond Today promotional effort and subscriber development offer in United Church of God history. We expect additional responses to arrive at the home office for many weeks to come.
As audience and response to Beyond Today on WGN America continues to increase, we desire to further generate awareness and interest in our programs with the general public. This is also true with those who know us best, our Good News readers.
John LaBissoniere—Print Advertising Manager, Media and Communications Services