Beyond Today on WGN America for 40 Weeks
April 13, 2011
A new Beyond Today program titled “Egypt in Bible Prophecy,” hosted by Darris McNeely, aired on WGN America on Sunday, April 3, 2011. We are pleased to report that this timely episode quickly soared to second place in an overall response ranking. It attracted an outstanding 1,388 responses at $8.65 cost per response (CPR).
This is the second consecutive week Beyond Today breached the $9.00 CPR level. As we reported last week, repeat program “Will I Go to Hell?” hosted by Steve Myers, which aired on March 27, 2011, registered 1,460 responses, setting a record low $8.22 CPR.
In addition, our Canadian office reports that they, “set a new record of 200 responses from last week’s program, ‘Egypt in Bible Prophecy.’ Needless to say, the program was very timely and topical. The Middle East in Bible Prophecy was the booklet offered on the program. The past 5 weeks have all seen over 100 responses. Four of the past five weeks have been in the Top 10 for responses.”
As of the “Egypt in Prophecy” program, Beyond Today episodes have aired on WGN America for 40 weeks. A grand total of 31,835 telephone and Internet responses have been logged over that period, providing an excellent $15.08 overall cost per response.
Also, research and negotiations are ongoing to secure a West Coast television station to air beginning in July. We appreciate the professional media-buying company working on this for the United Church of God. Hopefully we’ll have an announcement about it soon.
As always, thank you for your diligent prayers for God’s blessings on all of our efforts to preach the gospel. Thank you too for your support and prayers for our dedicated, hard-working media team members.
Peter Eddington—Operation Manager, Media and Communications Services