Coming Soon: Largest Subscriber Development Mailing in UCG History
March 16, 2011
Three hundred fifty thousand current and former Good News magazine subscribers will soon receive a special letter from United Church of God president Dennis Luker. This correspondence has been primarily designed to increase awareness of our weekly Beyond Today television programs on WGN America. But, it will also offer our readers a copy of our informative 39-page booklet, How to Understand the Bible.
For many years, we have sent “subscriber development” letters and e-mails to readers of the Good News magazine. These mailings, which are intended to maintain an active relationship with our subscribers, frequently include an offer for one of our many foundational booklets or for other literature.
Our most recent mailing was sent to 200,000 readers. With the forthcoming letter that number will escalate to 350,000—which will become the largest mailing in United Church of God history. Letters will be sent to all 218,000 current U.S. Good News subscribers, including church members, as well as to 132,000 former subscribers who had not renewed their subscriptions in the past twelve to eighteen months. Each letter will be accompanied by a booklet response card, a reply envelope and a full-color Beyond Today-WGN America promotional insert.
As audience and response to Beyond Today on WGN America continues to increase, we desire to further generate awareness and interest in our programs with the general public. This is also true with those who know us best, our Good News readers.
Please pray for God’s blessings on this significant Beyond Today promotional effort and subscriber development offer. Also, please encourage your family members, friends, co-workers and neighbors to watch Beyond Today every Sunday morning at 8:30 a.m. (EDT) on WGN America and across Canada on Vision TV and Star Choice Digital.
Your prayers and support mean a great deal to everyone at the home office.
Peter Eddington—Operation Manager, Media and Communications Services