10.3 Million Cards: Print Advertising Expands
January 28, 2011
Good News Print Advertising Expands—Response Better than Expected
As we mentioned recently, our Good News print advertising campaign for the current fiscal year included the distribution of 8,200,000 business-reply insert cards in a variety of card-pack mailers. Each of our 3” x 5” inserts promote one of our foundational booklets and a subscription to The Good News.
Just about a week ago we were able to expand this campaign to include an additional 2,100,000 inserts to be mailed in March, April and May 2011. Our new total distribution has now risen to 10.3 million total inserts and we expect response to reach nearly 50,000 by the close of the fiscal year in June.
So far this fiscal year, subscriber response to our print advertising campaign is doing much better than expected. Over 12,243 responses have already been recorded at a cost per response of just $2.29.
Thank you for your continued encouragement and your vital prayers for the success of all the Church’s efforts to preach the Gospel.
John LaBissoniere—Print Buying Manager