Inside United: Realtime

Exciting News & Updates from UCGIA

Another Record High Beyond Today Response

January 18, 2001

Beyond Today on WGN America Sets Another New Record High Response

On Sunday, January 9, 2011, Beyond Today set another new record high response on WGN America television. The program “The Moment After You Die” co-hosted by Darris McNeely and Gary Petty, recorded 1,227 total responses.

As a result, a new record low cost per response of $9.78 was generated. Combining this excellent outcome with previous totals reduces overall cost per response on WGN to $15.83 (from $17.21 just eight weeks ago).

Congratulations to our fine media team, and profound thanks to Jesus Christ and our Father in Heaven for guidance and many blessings.

Peter Eddington—Operation Manager, Media and Communications Services

January 18, 2011 - Posted by | Beyond Today, Media and Communications |


  1. Thanks to the entire team that makes Beyond Today possible. Planting good seed – bears good fruit! He said it – that settles it.

    Comment by Suzanne | January 18, 2011 | Reply

  2. i think this is great program..would’t miss it… thank you connie

    Comment by connie smith | January 18, 2011 | Reply

  3. I have a question, could you break out the statistics for positive, neutral and negative. I would think that would be a more accurate way of tracking the cost per response. For the multiple companies I have worked for we provided these stats so that we provided full disclosure of how our products were being received. Thanks!

    Comment by jjw | January 18, 2011 | Reply

  4. FANTASTIC!!! Good Job!

    Comment by Jenny | January 18, 2011 | Reply

  5. Beyond Today is getting better and I’m glad it’s producing fruit.

    Now we need to seriously consider putting some money (or making the presenters put some money) into the wardrobe. A few awesome suits, some sharp, white shirts, some soporific ties, and a couple white, linen TV-fold pocket squares would go a long way toward making these guys look great.

    Think Edward R. Murrow…

    Comment by Mitchell Moss | January 18, 2011 | Reply

  6. This is great news!!

    Something i have noticed in my over 40yrs in the Church …is that when we have persecution and fiery trial in the Church …God blesses us with greater interest and growth …in the thing that we do best!

    What we do best with all our heart and mind and being is to love God and love our fellow man; to grow in becoming converted with the mind of Jesus Christ (with God’s help) …AND …to preach the Gospel good news of Christ’s coming Government on this earth, with all the breathe and drive that lies within us.

    What a wonderful Great Commission we have been given by Jesus Christ.

    Keep pumpin’! Ken Murray.

    Comment by Ken Murray | January 18, 2011 | Reply

  7. That’s wonderful news! Praise and thanks to God!

    Comment by Carolyn Prater | January 18, 2011 | Reply

  8. imho it doesn’t matter whether we have negative or positive responses as long as viewers take the time to notice and respond. our commission to to preach or warn people, and not convert the attitude of this world. this is not the only day of salvation.

    Comment by dave | January 19, 2011 | Reply

    • Just seems a little inaccurate to say ‘cost per response’ when the response is negative, shouldn’t those results be thrown out or at least separated and base the cost per response on only positive and neutral. It seems like it would go a long way in knowing how much much should be focused on TV. Here’s the thing, we show letters from those who are asking questions about our magazine or just want to show appreciation, I haven’t seen that yet with Beyond Today.

      Comment by jjw | January 19, 2011 | Reply

      • Cost per response is a positive metric, not a negative metric. It’s based upon the number of people who contact us (and ask for a copy of the booklet or a subscription to the Good News magazine, or read them on our Web site), compared to what it cost us to air the program.

        This is a fairly simple metric to see if anyone is responding to our message. So far, the responses have been very encouraging and within our goals. In addition, we do reprint some letters from our Beyond Today viewers in the United News and the Good News—just like we do for letters received about our Good News magazine and other publications.

        Cost per response is also how we judge, to some extent, our other advertising efforts—including print ads and online ads—not just television.

        Comment by United Church of God | January 19, 2011 | Reply

        • Is one response equal to the number of subscriptions/booklet requests, or contact?

          i.e. if I called and asked for 100 copies of a booklet to distribute, would that be 1 response or 100 responses?

          Comment by Andrew | January 19, 2011

        • That would be counted as one response.

          Comment by United Church of God | January 19, 2011

        • Do you pull out the responses that come from those that are members of UCG? Also, when do you start counting responses? Is it right at the beginning of the show or after a certain period of time?

          Comment by jjw | January 21, 2011

  9. GREAT NEWS!!! Our Abba, the Ancient of Days, and His Holy One, Y’Shua, will bless our efforts and works as we continue to bless THEM for allowing us to be a part of this GREAT END TIME WORK as a WITNESS to ALL nations. We will not have gone over the CITIES OF ISRAEL (and as we know MOST of the TRUE nation of Israel is scattered around the world and has been and will be revealed to the world in these days by the Might, Power and Strength of THEIR Spirit) until the Son of man has returned.

    Comment by dwight stanley stewart | January 19, 2011 | Reply

  10. Wonderful news. Appreciation to the media team for their hard work and dedication. And above all thankful to God for opening doors in proclaiming the gospel and giving hope to this troubled world.

    Comment by Bill Dimovski | January 19, 2011 | Reply

  11. The TV broadcast is something to get really excited about! Thank you for such great work. I really like your getting out in the field and away from the panel of talking heads. LOL

    Comment by Michelle | January 20, 2011 | Reply

  12. Is the cost per response taking into account the amount of money being spent not only for air time, but also production, editing, etc?

    Comment by Mdavis | January 20, 2011 | Reply

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