Inside United: Realtime

Exciting News & Updates from UCGIA

Print Advertising: 118 Million Creative Pieces in U.S. Households

December 10, 2010

United Church of God Print Advertising: 1999 to 2011

Through God’s help and guidance, the United Church of God has employed an extensive array of advertising vehicles to preach the gospel of God’s Kingdom. These have included Good News radio broadcasts, radio and television spot ads, Beyond Today television programs, numerous Internet promotions and a wide range of print advertising methods.

Print advertising has included the distribution of The Good News through waiting room and newsstand distribution, card pack inserts, space ads in newspapers and magazines, direct mail, package inserts, co-op mailers, take-one brochures and booklet and gift copy inserts in The Good News.

A variety of colorful brochures and inserts have been produced to attract, challenge and educate potential subscribers.

From 1999 through the end this fiscal year the Church will have placed 118,131,122 of these creative pieces in U.S. households (see statistical graphic). This twelve-year campaign has resulted in 954,562 subscribers (see statistical graphic) being added to the Good News files at an average cost of close to $3.50 each. Besides that, nearly the same number of booklets have been mailed to these new subscribers, many of whom subsequently requested additional pieces of literature.

We hope this short synopsis of recent print advertising efforts illustrates just how much God has done through one aspect of the United Church of God’s media efforts. With your continual support, encouragement and prayers and with God’s abundant blessings, His Work of spreading the good news of His coming Kingdom will continue successfully moving forward.

John LaBissoniere – Print Buying Manager

December 10, 2010 - Posted by | Beyond Today, Good News Magazine, Media and Communications |

9 Comments »

  1. It is excellent to see the work progressing so wonderfully with the help of God. May that work continue!

    Comment by nathanalbright | December 10, 2010 | Reply

  2. Good work.Next year- better.

    Comment by Ray Montegari | December 10, 2010 | Reply

  3. Thank God! He can do all things if we just trust Him.

    Comment by Barbara Roberts | December 10, 2010 | Reply

  4. God’s Word will never come back void! Praise God for His Truth and Purpose!!

    Comment by Anja Hays | December 10, 2010 | Reply

  5. Dear Mr Labissoniere,
    This is truly a wonderful means God has opened for us to preach the Gospel. I reminds me of the Plain Truth Magazine stands in the 80 – ties which we put out at various points at supermarkets for example, here in South Africa. We were so exited by this small contribution as one monitoring those ‘news stands’, to see how many PT’s has gone out per week, and then to report back to your minister and give the numbers of those which went out over a period of time. Almost every week we were reminded to pray for the success of this program – which I did, praying for the people who would be taking a PT and that God intervened as He would see fit. Now we are doing the very same thing, just through the electronic media. Are we spreading these ad’s worldwide? As an individual member of the church, it just make sense to do this ‘within every nation’. If one think about the possibilities to do this project worldwide it’s very exiting. One can anticipate certain challanges in this regard eg costs per ad (how would it differ from the $3-4 cost as presently?), manpower – not only to do the job but also ministers to follow – up on, and reply to questions of individuals and possible visit requests? If we could send 8 million GN’s and booklets WORLDWIDE – INTO ALL NATIONS……..? This work could be ‘outsourced’ to members all over the world – to do this electronic advertising in many different nations. It could certainly save on costs.
    All the best and sincere greetings,
    Juts de Jager, Johannesburg RSA

    Comment by Juts de Jager | December 12, 2010 | Reply

  6. I am certainly glad all these people have been witnessed to over the years and I also find it very interesting to note that nearly half of those millions of people were reached under the leadership of Clyde Kilough as president. we will have to wait and see what the results will be from here on.
    Jerry

    Comment by Jerry Wright | December 13, 2010 | Reply

  7. MR. JOHN LABISSONIERE, THANK YOU FOR YOUR EFFORTS IN GETTING GOD’S TRUTH OUT TO THE WORLD. IN THIS TROUBLED TIME WE NEED TRUTH AND ESPECIALLY GOD’S TRUTH. IT CUTS THROUGH POLITICS, FINANCIAL STATUS,SOCIETAL DIVERSIONS. IT IS PURE AND SIMPLE SO ANYONE CAN UNDERSTAND. I PRAY GOD WILL CONTINUE TO BLESS YOUR EFFORTS. SINCERELY, JEAN HALE

    Comment by N.J.HALE | December 14, 2010 | Reply

  8. I’d like to thank everyone for their kind comments. Also, one of our readers politely pointed out an error I made in the graphic and the title “Print Advertising: 118 Million U.S. Households Reached.” These are incorrect and inadvertent errors on my part. They should have reflected the contents of the article itself where I stated “From 1999 through the end this fiscal year the Church will have placed 118,131,122 of these creative pieces in U.S. households.” This statement refers to the creative pieces placed, not the quantity of households reached and I should have stated it this way in the title and the graphic. I apologize for this unintentional error.

    Comment by John LaBissoniere | December 14, 2010 | Reply

  9. Hello – I was just on the FaceBook page for the Good News magazine. Someone needs to monitor the content on that page much more closely or shut it down.

    Comment by Rachael | December 16, 2010 | Reply


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