WGN Audience Responds to Rapture Subject
November 30, 2010
Beyond Today on WGN America: Another Record-high Response
Our second repeat Beyond Today television program, “The Rapture: Fact or Fiction?,” which aired last week on WGN America, documented a new record-high response. The WGN cost per response (CPR) for this program also posted a new record low of $10.48. Adding these fine results to current totals reduces overall CPR on WGN to $16.42 (from $17.21 just two weeks ago).
A total of 1,145 responses were tabulated from the WGN America airing of our program. (The previous high was 1,001 for “Will I Go to Hell?”) This included a record-high telephone response and a record-high Internet response. We have now tabulated 14,620 responses to the WGN airings since we first began on this nationwide station on July 11.
Also, a preliminary telephone response of 514 was recorded for our third repeat program on WGN, “God’s Holy Day Plan: Blueprint for Salvation,” which aired Sunday, November 28. Although this program may not set another record high, preliminary telephone and Web response indicates it performed very well. Such response on a major holiday weekend (Thanksgiving) likely signifies Beyond Today is attracting new audience while building repeat viewers.
Thanks to God for His direction and blessings and for an excellent, unified media team. It shows what He can do through those who are united to accomplish His purpose. As always, thank you too for your ongoing prayers for the Church and its Work. Your prayerful support is much needed and very encouraging.
Peter Eddington—Operation Manager, Media and Communications Services