Card Packs Reach 51 Million Households
November 22, 2010
“Card Pack” Advertising Results in 309,000 Good News Subscriptions Since 2000
Over the past several years the Church has employed a variety of advertising methods to help spread the message of the true gospel. One of those has been the use of “card packs.” Through this means, our 3” x 5” business-reply post cards, which promote our booklets and a subscription to the Good News magazine, are included in a mailer along with insert cards from other advertisers.
Card pack mailings are coordinated by a host publisher which mails groups of 25-35 insert cards to targeted audiences. Such cooperative mailing services have been popular with many businesses not only because they attract good consumer response, but notably reduce an advertiser’s per-unit mailing costs.
The Church has participated in a significant number of these programs through the services of six different publishers. Our insert cards have reached highly-responsive audiences such as home-schooling parents, health-conscious families, gardeners, crafters, outdoor enthusiasts and even history buffs.
Since we began using card packs in 2000, our overall printing and mailing cost has been less than 2 cents per insert card. Throughout that period we have reached multiple millions of households and added more than 309,000 Good News subscribers at under $3.00 each.
During this current fiscal year we are again utilizing card packs in our overall media mix. Our insert cards will be placed in 8.2 million mailers, and as a result we expect to add over 37,000 new Good News subscriptions. As always, your prayers for God’s vital blessings on this campaign are deeply needed and appreciated.
John LaBissoniere—Print Buying Manager