Latest Beyond Today Airing Schedule
October 13, 2010
Please see the attached Beyond Today airing schedule for our programs on WGN America at 8:30 a.m. ET on Sunday mornings for the next six weeks. This schedule includes both the program title and a synopsis of what to expect on each program.
Of particular note, the program to air on October 24, “Dancing with the Dark Side”, contains some very compelling material that will air during the Halloween period. The interviews and extra video coverage make this a “don’t miss” event for all, and carries a severe warning about the occult.
Beyond Today on WGN has been producing excellent results. Our programs now reach viewers in all 210 U.S. media markets except Chicago. Viewer response has been strong. So far 8,339 new responses have been recorded since airing on WGN began on July 11, 2010. Additionally, our cost per viewer response has been remarkably good at an overall average of $18.70 for the past 13-weeks of programming—with some weekends being considerably better than that, and our audience growing.
Here is a quote from just one of many letters we received this week from our TV viewers. It’s very encouraging to receive this kind of feedback:
“I’ve been watching your TV program for about a month now. I never really was into that stuff until I saw your program. I’ve ordered literature and I’m reading all of it. I’m understanding more now than ever about the Bible and life itself. I want to thank you for opening my eyes to the truth and help me understand.”
As a consequence of the solid results on WGN, we are now in a position to ask our dedicated member-sponsors if they would like to end their participation in airing Beyond Today programs on cable-access television in their areas. By bringing cable-access to a close, the Church can save production and postage costs and our video editors at the home office can be shifted into helping advance the visual and graphic elements of our programs. The reallocated funds may also be a means of placing Beyond Today in the Chicago metropolitan area in the future—the 3rd largest media market in the United States.
However, if our sponsors would like to continue airing Beyond Today on cable-access TV in their areas, they are certainly welcome to do so. We mentioned this in a personal message to them last week. Our plan is to discontinue cable-access television for all others during the week of December 26, 2010 – January 1, 2011.
Once again thank you for you continuing support and prayers for Beyond Today on WGN and for our other efforts to preach the Gospel.
Peter Eddington—Operation Manager, Media and Communications Services