Enhanced Print Advertising Effort
October 11, 2010
Over 8.2 Million U.S. Households to be Reached in Enhanced Print Advertising Effort
In August we reported that during the 2010-2011 fiscal year “card-pack” co-op mailers would be employed in an extensive print advertising campaign in the United States. Since then we have been able to budget for a significant number of additional households to be reached—up from 5,400,000 households to 8,200,000. Potential subscribers will be offered a free subscription to The Good News and at least one of seven foundational booklets.
During this campaign we expect to add over 37,000 new Good News subscribers at a cost of less than $3.00 each. Thank you in advance for your prayers for God’s blessings on this important Good News advertising effort.
John LaBissoniere—Print Buying Manager, Media and Communications Services