Beyond Today and Cable-Access Television
October 6, 2010
As we have recently reported, the airing of Beyond Today on the U.S.A. television giant WGN America, has been producing excellent results. Our Sunday morning programs reach viewers in all 210 U.S. media markets except Chicago. In addition, it also airs across Canada on Vision TV and Star Choice Digital.
Viewer response throughout the country—even with the early morning airtime in the Pacific time zone—has been strong and growing. Additionally, our cost per viewer response has been remarkably good. We expect this trajectory to continue as more and more people become familiar with Beyond Today in the months and years ahead. We thank you for your prayers and those of all the brethren for God’s significant blessings on this major media effort.
As a consequence of the solid results on WGN America, we are now in a position to ask our dedicated member-sponsors if they would like to end their participation in airing Beyond Today programs on cable-access television in their areas. We realize this may come as a surprise, but by bringing cable-access to a close the Church can save considerable production, labor and postage costs—and our video editors at the home office can shift into advancing more the visual and graphic elements of our programs. The reallocated funds may also be a means towards placing Beyond Today in the Chicago metropolitan area in the future, the 3rd largest media market in the United States.
So for these reasons we are moving in this direction. However, if our sponsors would like to continue airing Beyond Today on cable-access stations in their areas they are certainly welcome to continue to do so. We mentioned this to them in a personal message yesterday. Our plan is to discontinue cable-access television for all others during the week of December 26, 2010 through January 1, 2011.
Thank you for you continuing support and prayers for Beyond Today on WGN America and for all of our other ongoing media efforts.
John LaBissoniere—Beyond Today, Time Buying Manager