UCG Print Advertising Campaign Launched
August 13, 2010
Print Advertising Campaign Expected to add 24,000 Good News Subscribers
The 2010-2011 fiscal year began in July 2010 with a print advertising campaign designed to reach 5.4 million households in the United States. This effort will run through January 2011 using “card-pack” co-op mailers. For the past several years we have employed the services of Marketshare Publications, Inc, a 25-year old commercial publishing company, and we will do so again this year.
Potential subscribers will be offered both a subscription to The Good News and at least one of the following booklets: The Book of Revelation Unveiled, Heaven & Hell – What Does the Bible Really Teach?, Is There Really a Devil?, Jesus Christ – The Real Story, Are We Living in the Time of the End? and Why Does God Allow Suffering?
If a subscriber prefers using the Internet to place an order rather than mailing in a subscription card, he can simply go tohttp://www.gnmagazine.org/freebooklet/ and enter an access code from the bottom, right side of the card. At that point he is directed to another Web page where he is given the opportunity to order at least two additional booklets of his choosing. Afterwards, he simply fills in his name and address to complete the process.
Through this campaign we expect to add an estimated 24,000 new Good News subscribers at a cost of less than $3.00 each. As always, we would greatly appreciate your prayers for God’s blessings on this important Good News advertising effort.
PS—Click on the images below to see the remaining four card pack designs. The other side of each card simply contains the mailing address information and place for a postage stamp.