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Kinetic Typography: The Ten Commandments

August 13, 2010

UCG Media and Communications Services video editor Jamie Schreiber put together this short clip aimed at our younger viewers. It lists the Ten Commandment in a unique and fresh way very familiar to our teenagers. The 10 Commandments are read from Exodus 20. The video uses the motion graphics technique of kinetic typography.

We trust you will appreciate this approach!

Peter Eddington—Operation Manager, Media and Communications Services

August 13, 2010 - Posted by | Home Office, Media and Communications |

21 Comments »

  1. Interesting

    Hope the young people feel the importance of the words

    Member

    Comment by Alvah P yle | August 13, 2010 | Reply

  2. UCG and Jamie Schreiber are doing a wonderful job of creating spots that will appeal to the younger generation!
    I really like them and know that they will add to our exposure.

    Comment by Michelle Rageth | August 13, 2010 | Reply

  3. Pretty good video but I have a suggestion point.

    We know young adults (even the most delinquent kind) are far from stupid, they can understand imagery.

    Being involved with the automovtive trade myself, when the script says ox and donkey, put in the image of a up to date auto. Something popular such as cars used in the movie ‘Fast and Furious’. Perhaps other images can bridge the historical gap too.

    Otherwise IMO this will be a lot more susceptible to jokes and the target audience really won’t get it.

    Comment by Norbert | August 13, 2010 | Reply

    • I really like the video. But I agree with Norbert. When I first watched, I chuckled at the ox and donkey and thought the kids would do even more so. A car and motorcycle or car and truck, whatever. I believe the updated imagery would go a lot farther. Otherwise… good work!

      Comment by JoAnna | August 16, 2010 | Reply

  4. Jamie, you rock!😉 Great work, as usual! Wouldn’t expect anything else from you. Greetings from Up North!

    Comment by David W. Morker | August 13, 2010 | Reply

  5. Excellent! Fast moving, great imagery with a most important message! Agree with Norbert about the ox and donkey…use something more appropriate for today.

    Comment by Walt Salmon | August 14, 2010 | Reply

  6. Interesting. Half of the fourth command is not included, a common omission, but an incomplete typography.

    I agree with comment 3 above.

    The visuals seem to put us into a culture of tohu and bohu instead of taking us out of it. If the target is young folks, are there demographic studies that indicate how youth responds to nature visuals? Nature or creation is the second witness to testify of the Creator & Lawgiver and reflects a more orderly, peaceful and less confusing imagery. It could incorporate innovative ways of portraying a similar effect without a negative impact, eh?

    Comment by Joan | August 14, 2010 | Reply

  7. I am a professional artist/graphic designer and I offer this as a critique, not a criticism:
    I like the imagery. It’s dynamic and riveting. So much, in fact, that the voice-over can’t match it for effect.
    I wonder if something like an echo-chamber or sounds of thunder in the background (or both combined) would put it ‘over the top’ as they say.
    When I watched this it made me recall the biblical account of the giving of the ten commandments where the lightning & thunder terrified the Israelites.
    But overall good job.

    Comment by Sidney Jablonski | August 15, 2010 | Reply

  8. I can’t see how any person who is serious about God’s truth will give this any credence whatsoever. What purpose does it serve other than to try and win popularity amongst the youth? I remember when WCG began its slide back into the world; they also tried to appeal to the youth demographic with surface level gimmicks. This will not go well for UCG. Stop trying to win popularity contests and get serious about message itself.

    Comment by G Michelson | August 15, 2010 | Reply

    • I should add that it is important to consider the needs of the youth in the way God’s truth is taught. Different levels of teaching need to be used at various stages of development. The emphasis should be on teaching and not trying to be trendy. Also, Jamie Schreiber has an amazing talent in video editing and it’s great to use such talents in the church. Something less chaotic would be more appropriate though.

      Comment by G Michelson | August 16, 2010 | Reply

  9. I’m glad the church allows the younger employees the opportunity to experiment with different styles that will appeal to different tastes. It’s neat how the media team is made up of people of all ages and backgrounds so that different types of media can be created that will appeal to different people. If you consider how Beyond Today, The Good News, Vertical Thought, World News and Prophecy, and all the various online efforts all have different approaches and styles, you can see how doing the work is not limited to one style. Of course not everyone will appreciate the approach of every single production that the media team creates, but what we can do is pray that God will use what is produced to reach whoever He intends it to reach. And I think it’s always important to consider that what is being produced is made by real people who put hours of work and effort into each project, and we should use kindness in our approach, even if we are giving constructive criticism.

    Comment by Joy | August 15, 2010 | Reply

    • Exactly. It could be that a young person will see this kinetic typography and be intrigued enough to check out Vertical Thought, and be intrigued enough to check out Virtual Christian, or The Good News, or Beyond Today.

      It’s a quick, one minute video just to bring the Ten Commandments to the attention of young people; not an exegesis of absolutely all of God’s truth and all of our doctrines.

      You have to start somewhere and the attention span of the younger generation can just about handle a one minute piece. This does what it was designed to do.

      Comment by Susan Durnil | August 16, 2010 | Reply

  10. I think #8. has some valid points. A very important thing we older people must do right now is to teach the younger ones, by our examples, how to be gentle, sober-minded, and submissive to God’s Word, but have boldness when standing for the truth. In all things that we do, it must be foremost to please God, not man, not ourselves, and not so much worrying about what is ‘politically correct’. Another important point I want to make, but I have to do further research on to validate what I am saying, is that there are studies showing the quick flashes from one scene to another, on television, in films, etc., are actually causing disturbances in brain wave patterns that are abnormal, and possibly harmful, and may be irreversible. That could account for the short attention spans we are seeing in many people today. It is worth looking into.

    Comment by Carolyn Prater | August 15, 2010 | Reply

    • Hi Carolyn–

      I Cor 15:33

      You are correct and a good place to start your research is the book “Four Arguments For the Elimination of Television” by Jerry Manders.

      Another book worth perusing is “Social Communication in Advertising” by Sut Jhally which shows how TV programming in general and advertising in poarticular is both more and less than what it appears.

      Jhally’s lecture “The Factory in the Living Room: How Television Exploits its Audience”, is also avaiable on the Internet.

      Just because “everyone watches it” does not make TV an effective medium for communicating information. The picture that emerges is that of a coercive instrument of persuasion to which businesses gladly pay gazilions of dollars for the privilige of placing their messagtes within.

      That such messages quite often are full of outright lies or omissions and appeal to the baser human instincts is of little concern–who cares when your attention can be so captivated and you can indulge in such total self-absorbption for as long as you please.

      Tim McCaulley
      Jacksonville FL

      Comment by Tim McCaulley | August 16, 2010 | Reply

    • Carolyn, I agree with you 100%! And you are correct regarding the quick flashes adding to the problem of short attention spans! Most likely, young people who will be called, and are already, will rise above having to be placated with the quick flash marketing gimmick. It’s important to not feel we have to merge with the world to “entice” their understanding of, or introduction to, the truth. We have to stay focused.

      It’s extremely vital that as adults we maintain a communication with the young people in our church. Talk to them, allow them to share with you what’s going on in their lives! Find out how things went at their church camps, etc. Talk with them about how things are going at school. That’s tough for them these days particularly! They need grounding and encouragement and understanding! That’s so vital! And allow them to get to know us, as well!

      We don’t want to get involved in the marketing world so much that we forget how to communicate. We want to be sure we don’t forget the basics.

      My two cents worth.

      Comment by Karen | August 16, 2010 | Reply

  11. As a young’un I’d like to say this video is useful. Some people are visual learners, some people are book learners, some people need to hear something. Will this appeal to someone who voraciously reads? Perhaps not, but will this appeal to someone who is very visual? Yes.

    Is this a comprehensive study on the 10 commandments? No, but it’s less than a minute. On Youtube someone might see this video and related movies by UCG will show. They might like this and want to get some more meat and click the other videos. Those videos are less flashy, but this video got the interest, the follow up videos provide more content. All these things can work together.

    If this was our only means of outreach then the complaints from #8 and #10 about the video itself have validity. As it stands this is a nice addition to have available. I do agree with Karen that is is important to (I will re-quote her because Karen said it best): “Talk to them, allow them to share with you what’s going on in their lives! Find out how things went at their church camps, etc. Talk with them about how things are going at school. That’s tough for them these days particularly! They need grounding and encouragement and understanding! That’s so vital”

    Comment by Richard | August 17, 2010 | Reply

    • From “#10”: I’m sorry, but my post is not intended to be a complaint, but rather a comment. I did not intend to criticize the youth and I hope more youth will leave their point of view on this subject. Talking back and forth and figuring things out is good. IF the kinetic typography is really helpful, than that would be good. But I do wonder if it will really ever have the effect of drawing just one person into God’s truth. I feel there is a critical need for us, as a whole, to just do EVERYTHING, whatever we do, to please and honor God and do so for His glory. That should always be the factor in every minute of our lives.

      Comment by Carolyn Prater | August 18, 2010 | Reply

      • Hello Carolyn,

        We won’t know the impact of the video, and other attempts, unless we try and God will provide as he sees fit. I completely agree when you say: “I feel there is a critical need for us, as a whole, to just do EVERYTHING, whatever we do, to please and honor God and do so for His glory. That should always be the factor in every minute of our lives.”

        Comment by Richard | August 18, 2010 | Reply

    • The criticism at #8 is not against using different methods to reach the youth, but it is intended to point out that the church needs to be careful not to just use any and all means to attract attention. Should the Ten Commandments be presented as comical or amusing? Is chaotic imagery the right approach? Does such an approach encourage respect for God’s commandments? Just some thoughts… obviously not all will see a problem with it.

      Comment by G Michelson | August 18, 2010 | Reply

  12. Very cool. I just forwarded it to my facebook. Could you imagine what life would be like without them?

    Comment by edenhomeandgarden | August 18, 2010 | Reply

  13. Great job Jamie! Keep up the good work.🙂

    Comment by Lisa in Elijahland | August 20, 2010 | Reply


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