2nd Good News Reader Survey Results
August 3, 2010
Second Good News reader survey provides additional positive feedback
After printing and mailing the May-June and July-August issues of The Good News, we prepared online readers’ surveys and sent an e-mail to GN readers asking them to participate. We reported on results from the first survey here on June 7, and results of the second survey, which closed July 31 with 263 responses, were very similar. Again results showed a very positive attitude toward the magazine, as is somewhat to be expected since the survey was voluntary.
Following is a summary of the survey feedback:
- 84% said they were satisfied with The Good News magazine; 16% were fairly satisfied; none said they were not very satisfied or not satisfied at all. Very similar percentages found it helpful or not helpful.
- 61% rated the July-August issue excellent; 23% rated it above average; 16% rated it good and only 1% rated it below average or disappointing.
- 78% of respondents had read the cover article on how to cope in a world of rapid change. Even for the least-read article, 53% of respondents said they had read it. The most popular article, read by 82 percent of respondents, was “The Decline and Fall of Nations: A Prophetic Perspective.”
- 49% said they read each issue cover to cover; 36% said they read most articles; 14% said they read some articles and only 1% said they skim the magazine or don’t read it.
- 81% of respondents had requested or downloaded one or more booklets and 82% had visited the Good News Web site in the last six months.
- 76% took the time to write personal comments, which were overwhelmingly positive and appreciative.
- Respondents were 57% male and 43% female.
- Age breakdown of respondents was 1% under 20; 5% 21-30; 9% 31-40; 25% 41-50; 26% 51-60; 23% 61-70; 11% 71-80 and 1% over 80.
- 26% had subscribed less than one year; 26% had subscribed for 1 to 2 years; 15% had subscribed for 2 to 3 years; 32% had subscribed for more than 3 years and 2% read it online only.
The types of articles responders said they were “very interested” in were ranked as follows:
- Bible prophecy — 92%
- Bible history/background — 87%
- Bible doctrine — 86%
- Christian living — 81%
- World news analysis — 75%
- Practical help/guidance — 61%
- Family issues — 58%
- Social issues analysis — 54%
- Marriage — 49%
- Parenting/child-rearing — 35%
- Youth/teenagers — 31%
For this survey we added a question asking readers to check their religious affiliation. Here is the ranked response to that question:
- Christian, unaffiliated — 19%
- Christian, other — 14%
- Church of God — 14%
- Pentecostal — 10%
- Baptist — 9%
- Catholic — 7%
- Anglican — 4%
- Methodist — 3%
- Church of Christ — 3%
- Seventh-Day Adventist — 3%
- Presbyterian — 2%
- Lutheran — 2%
- Jehovah’s Witness — 2%
Those with 1 percent or less response were Apostolic, Congregationalist, Eastern Orthodox, Episcopalian, Jewish, Mormon, Messianic Jewish, Muslim, Salvation Army and Unitarian. No Hindus or Buddhists responded. Curiously, 4% selected “Other religious affiliation not listed,” and we’re not sure what to make of that.
Overall conclusions based on this feedback:
- The readers who responded to this survey are quite pleased with the magazine and find it valuable and helpful.
- The large amount of the content they say they read indicates that we are giving them material they want to read and find interesting.
- Our overall emphasis of explaining world events in light of Bible prophecy and discussing Bible doctrine and teachings is meeting these readers’ wants and interests.
- The readers who responded to this survey utilize both print and Web-based efforts rather than one or the other, so we need to use both kinds of media to reach people.
Scott Ashley—Managing editor, The Good News