First Week on WGN
July 15, 2010
First weekend on WGN America is successful
Some of these responses were from Canada, some were from our other five test TV stations, and some were from cable-access programming. After eliminating those from the count, we figure 268 of them were directly from WGN America in the United States. This does not include Web responses which would likely at least equal that quantity. The total response figure will be calculated a bit later.
Our final airings for our 13-week test on the original five commercial television stations also occurred on Sunday, July 11. In separating out telephone responses from those stations (and Canadian responses) by using the average response of the past four weeks as a benchmark, we arrived at the above figure of 268.
As a reminder, we are beginning our contract on WGN America in the midst of summer when television viewing is normally lower across the board. As autumn draws near and people begin spending less time outdoors and on vacation, TV viewing generally increases. As this occurs and as the viewing audience becomes more familiar with Beyond Today and begin to watch regularly, response rates should rise.
Again overall, we had a great start.
Web site visits see increase too
We will also add that on Sunday our Web traffic doubled compared to past airing days. On average we have between 400 to 700 Web visitors each Sunday. This time we had almost 1,400 Web visitors. It is not a big number but a noticeable increase because of the WGN exposure. We had one viewer leave a comment on Facebook saying she watched and enjoyed the program—via WGN in Las Vegas at 5:30 a.m. The stats showed for the day that 64% of the Web visitors were first time beyondtoday.tv visitors. The top city locations that visited the Web site that day were from New York, Washington, Winnipeg, Atlanta, Nashville, Phoenix, Houston, Toronto.
In addition, our Canadian office is reporting an upswing in their responses, due to WGN America airing across Canada as well.
Next Sunday, July18, we will air the program presented by Steve Myers titled: “The Rapture: Fact or Fiction?” Please continue to pray for God’s blessing and the success of this and our other proclamation efforts.
Peter Eddington/John LaBissoniere/Aaron Booth—Media and Communications Services