Inside United: Realtime

Exciting News & Updates from UCGIA

Beyond Today Spot Ads

May 14, 2010

As previously announced, Beyond Today is now airing on five U.S. broadcast television stations in addition to over 150 free, cable access community stations. You can see the stations and times here.

As part of our contract, the five broadcast TV stations run free advertising for our program, but often at unpredictable times of the day or night. Therefore, as a test, we are going to pay a nominal fee and conduct a vertical rotation of our ads during daytime hours (7:00 am-5:00 p.m.) of five 30-second spots per day on 3-days per week (Wed/Thu/Fri) for 4 weeks on the Boise, Peoria and Springfield television stations.

The run-dates will be May 19-21, May 26-28, Jun 2-4 and Jun 9-11. If you live in one of these test cities, you may be lucky enough to see our ads run. We will air the two previously produced promotional spots in about half-and-half frequency. The number of spots to air will be 15 per station per week, equaling 60-spots per station or 180 total spots over the four week term. These spots will complement the free spot placements the stations are currently providing. Hopefully, this advertising effort will increase awareness and generate additional traffic to our telecasts.

View the two versions of the spots that are running for free by clicking on the images below. Both of them will run in the test as above. Please pray for the success of this, and all of our various efforts, to preach the good news of God’s Kingdom.

Also, we’d be pleased to hear your helpful feedback on either of these two ads, which were produced by two of our younger video editors at the home office.

Thank you for your prayers and support.

John LaBissoniere, Beyond Today Time Buying Manager


May 14, 2010 - Posted by | Beyond Today, Home Office, Media and Communications |

13 Comments »

  1. Love the commercials, the visuals, the rapid fire images and questions especially in the first one. My only criticism would be the voice over at the end, it takes away from what looks like a modern professional ad, the sound quality is tinny and the voice just doesn’t match what is presented in the first part. It would even be better to let one of the presenters do the voice over and keep the sound quality the way it is in the rest of the commercial.

    hope that’s helpful. I’m really excited about the prospects and potential and will be praying for the success of it.

    Comment by Robert Harvey | May 14, 2010 | Reply

  2. I thought the first ad was the best, because there was no time on second to real convey that it is really free. People need to be convinced.

    Comment by Dave | May 14, 2010 | Reply

  3. I on have my cell phone to do internet and it isn’t letting me see the ads. It doesn’t let me get on our member website either. Thank you for all the hard work. Hugs sandy

    Comment by Sandy Abrell | May 14, 2010 | Reply

  4. They definitely aren’t as annoying as most commercials are. 🙂 I think both of them do the job well, but one labeled “Indianapolis” might appeal to the younger generation a little more. Please don’t add any annoying chintzy loud music to them! I think the lack of music would actually catch a person’s attention more than any canned loud noise.

    Comment by Susan Durnil | May 14, 2010 | Reply

  5. Great focus, keep up the good work!!!

    Comment by nola whitely | May 14, 2010 | Reply

  6. Since the promo was based on questions; you might consider expanding the ending statement from, “get answers to life”, to, “get answers to life’s questions.”

    Comment by Nicolas Nick | May 14, 2010 | Reply

  7. Correcting my previous suggestion; “get answers for life”, changed to “get answers to life’s questions”.

    Comment by Nicolas Nick | May 14, 2010 | Reply

  8. The ads are really good, very thought provoking. I also really liked the clip Sabbath rest by the two students.

    I pray that much fruit will be produced by all three of these clips.

    Sincerely,

    Comment by Cynthia Stewart | May 14, 2010 | Reply

  9. These are great.

    Comment by Wendell Hendren | May 14, 2010 | Reply

  10. Glad to see the feedback and interest! As one involved in the media productions, I can tell you these very specific critiques are exactly the kinds of comments that help us the most.

    I want to clarify that these two spots were actually cut together by one of the two students who produced the Sabbath clip – Jamie Schreiber. I think the original scripts were written by Jeremy Lallier.

    Comment by Clint Porter | May 14, 2010 | Reply

  11. The opening in the Indianapolis commercial didn’t really work for me. The audio sounded like someone flipping through a radio dial and the images looked like they were shot together. I didn’t realize that they were supposed to be different “commercials” until Mr. Myers clarified it. I wish you guys nothing but the best, and pray that God continues to directs the gospel preaching effort!

    Comment by Brandon | May 15, 2010 | Reply

  12. As I watched the litany of “big questions” being rattled off I had to wonder if anybody in our Ritalin-soaked, fruit-fly attention span culture is even thinking such thoughts or if anyone has seriously contemplated such questions much in the past 30-35 years. ON th evidenceavailable from the collective culture the answer is agreat big “no”.

    This matters because as Paul told the Corinthians (I Cor 9:20-22) he tailored hismessage to fit his audience. He went to where those listening to him were before he ever tried to bring them to where God wanted them to be.

    In Acts is another example as we see Paul confronting the intellectual elite of his day at Mars Hill. (Acts 17:22-33)That his effort bore no discernable fruit was less important than the fact that he at least had the attention of his audience while making that effort.

    Both commercials illusrate nicely a central dilemma facing the ministry of the UCGIA Inc in its efforts to preach the gospel and prapare a people. Whatever else anyone thought of the apostles, no one–not even their harshest critics– doubted their conviction in what they said or did.

    These commercials remind me of Dorothy’s thtree friend travelig with her down the yellow brick road to the Emerald City. The Tin Man needs a brain, the lion needs courage, and the Scarecrow needs a heart.

    Our minsterial collective has the brains, the doctrinal systemization project, committee rulership model, and collective consultation prove this. They also had the courage to quit the much larger and more financially stable (at that time anyway) former fellowship to start their own venture with no certain guarantee of success.

    What seems lacking in the efforts of the past 15 years and in the commercials above is heart. Heart is a lot like Supreme Court Justice Potter Stewart’s famous utterance, “I can’t define pornography, but I know it when I see it.”

    The quality of heart is not easily put into words but you know it when you experience it and there is no “:heart” in either these efforts or much of anything else printed or broadcast by the UCGIA Inc ministerial collective over the past 15 years.

    May God grant to the minsterial collective of the UCGIA Inc as well as their supporting brethren the heart to proclaim his Gospel and do his Work. (Rm 1:16, II Tim 1:12)

    That be all,

    Tim McCaulley
    Jacksonville FL

    Comment by Tim McCaulley | May 17, 2010 | Reply

  13. In response to the last comment, only God knows the heart (I Sam. 16:7).

    Comment by Ailsa | May 17, 2010 | Reply


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