December 12, 2012
Beyond Today Television Results
Since the inception of the United Church of God’s Beyond Today television program, we have received more than 145,00 direct responses asking for the literature offered. This figure does not include the many website visitors that go online immediately upon viewing the program to read more about the topic.
The chart below shows results for each year since 2006. We are experiencing a very encouraging increase year-to-year. In addition, we are pleased to report that dozens of baptisms and new attendees have resulted from those who first found out about the gospel of the Kingdom of God from our television effort.
Please see the rise in responses year-to-year from 2006 through 2012 in the following chart:
- Beyond Today television airs nationwide on WGN America and the WORD Network. (We end our contract with World Harvest Network, METV and FETV on December 31 due to budget cuts.) We are on an additional two dozen cable-access stations sponsored by members. Please visit our station listing page for times and channels that include the United States, Canada and Australia.
- In addition, Beyond Today has it’s own YouTube channel and we have had 2.4 million views of our programs and video blogs.
- We are now in the process of creating a public Roku channel for Beyond Today.
The top response program so far this fiscal year is “Middle East Family Feud” by Darris McNeely that aired the week of November 11-17; followed by “You Are What You Eat” by Steve Myers that aired the week of September 16-12.
In years past, the Church of God always capitalized on the emerging media of the time—whether it was the printed word, radio or television. Today it is no different, and so areas that we are tapping into more effectively include television and streaming and on-demand video.
Television is an important part of our three-fold media mix that includes our printed literature and our website. Please continue to remember the work of preaching the gospel of God’s Kingdom in your daily prayers.
Peter Eddington—Media and Communications Services